Anthony Rufo

Anthony Rufo

Foley Hoag LLP

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Appearances Aside, “Something More” Still Needed for Trademark Infringement Liability in Keyword Advertising Cases

Search engine optimization is a vital issue for brand owners. When a potential customer searches online for Company A, a well-known brand, Company A naturally wants its own website to be as high in the search results as...more

10/13/2014 - Advertising Google Keyword Advertising Popular Trademark Litigation Trademarks

Hey, These Japanese Mushrooms Aren’t Organic: The Ninth Circuit Addresses the Material Difference Standard in Relation to Produce...

The Ninth Circuit recently issued a decision upholding the lower court’s finding at summary judgment that a U.S. importer of branded, gray market mushrooms infringed upon the rights of the U.S. trademark owner. Gray-market...more

1/13/2014 - Brand Food Labeling Gray Market Goods Infringement Parallel Imports Trademarks

Zombie Trademarks: Are They Really an Undead Threat to Consumers?

From AMC’s white-hot series The Walking Dead to the box office hit World War Z, the fictional zombie apocalypse is on a roll. Be forewarned, however: there may be a real undead threat lurking in your local supermarket or...more

10/30/2013 - Zombie Trademarks

Lady Gaga: She’s No (Copyright) Monster

The federal district court in New Jersey has dismissed Stefani Germanotta, a.k.a. Lady Gaga, from a copyright lawsuit filed by composer and record producer Calvin Gaines. Mr. Gaines alleged in his complaint that his writing...more

5/20/2013 - Copyright Infringement Lady Gaga

Spider-Man Lives to Web-Sling (and Sing) Another Day Following Settlement of Copyright Suit

After infamously departing (i.e., being fired) from the nascent production of the Broadway musical Spider-Man: Turn Off the Dark, acclaimed stage and screen director Julie Taymor filed suit against the show’s producers. As...more

5/3/2013 - Copyright Copyright Infringement

Copyright Owners Left Legally Jet Lagged? – The Supreme Court Embraces the International Exhaustion Doctrine

A multi-year legal drama over the proper scope of certain sections of the U.S. Copyright Act, as applied to goods made and first sold outside the United States, has finally come to an end. In a 6-3 decision issued yesterday,...more

3/20/2013 - Copyright First Sale Doctrine Imports Infringement Kirtsaeng v. John Wiley & Sons SCOTUS Trademarks

Celebrity Trademark Watch: Kardashians Kalled to Kourt?

Kim, Kourtney, and Khloé , the reality-TV triple threat otherwise known as the Kardashians, are going to have to keep up with the federal court in California. The three sisters (not to be confused with Chekhov’s titular...more

1/15/2013 - Infringement Kardashians KHROMA Trademarks Willful Infringement

Celebrity Trademark Watch: Elizabeth Taylor, Godmother of Celebrity Branding, Is This Year’s Highest Earning Dead Celebrity

The history of celebrity endorsements is over 100 years old, dating back to at least the late 19th century when acclaimed stage actress Lillie Langtry began appearing on packages of Pear’s Soap. Marketers have long known...more

12/3/2012 - Brand Celebrity Endorsements Marketing

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