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Fun Brand Watch: Car2go

About a year ago, funny little Smart Fortwo vehicles started popping up all over my neighborhood. I wondered whether there was some sort of European invasion taking place in Minneapolis. Whatever was happening, I just...more

6/25/2014 - Automotive Industry

Mining Tumblr to Meet Twombly – Under Armour’s Well-Pleaded Complaint

This week, Under Armour, the Baltimore-based athletic apparel behemoth gave us a new take on the well-pleaded complaint. Under Armour sued Florida-based I A Nutrition, Inc., for trademark infringement in the U.S. District...more

5/9/2014 - Evidence Infringement Pleadings Social Media Trademarks Tumblr Young Lawyers

Professional Personal Branding and the #Selfie

Sure, I’ve indulged in the occasional “selfie.” (From now on, without quotation marks because, let’s face it, if Oxford called it the word of the year in 2013, it’s here to stay.) But each one still gives me some measure of...more

4/30/2014 - Brand Personal Brands Young Lawyers

The “Civil War” With No Opposition – Notice of Allowance to Oregon for Football Rivalry

Work brought me to Harrisburg, Pa. during the first part of this week. Two colleagues and I finished with our business early Wednesday, so we took in the sights at the National Civil War Museum, which sits atop a marvelous...more

3/21/2014 - Football Trademarks USPTO

A Billion Dollars Boiled Down to a Couple Syllables

The other day, my better half and I were brainstorming the next great social media app. You know, the one that would propel us from our employers’ payrolls like circus performers out of a cannon? We had the concept down —...more

3/13/2014 - Brand Logos

The Branding Outside My Window – Anything But Obnoxious and Obtrusive

I love living in Minneapolis. The quotient for savvy and sophisticated branding is high – an opinion reinforced every time I glance out my office window....more

2/27/2014 - Brand

Who’s Number One? Shoot for Engagement Over All Else – Lessons from Local Television News

It’s February — and that means it’s time for local television stations across the nation to get out their measuring sticks. Here in Minneapolis, and on this day, that notion carries a double meaning. For one, the local...more

2/21/2014 - Networks Television Broadcast Stations

Amazon bests the milkman with new, patented method of delivery

Ok. I admit. I’m too young, no, make that way too young to know how the milk man system of delivery worked. Was it subscription-based? Or was there an element of public service to it – where the milk man (or maid!)...more

1/23/2014 - Amazon Patents

Branding renegades in the Southwest and other holiday reading

It’s the week between Christmas and New Year – which hopefully means you find yourself with a little R&R time. R&R in our household always includes time to read purely for pleasure. With that, I’d like to share one of my...more

12/27/2013 - Brand Copyright Hells Angels

Amazon innovation? Nay. Good, old-fashioned bamboozling

Does anyone else think Amazon’s Jeff Bezos utterly bamboozled Charlie Rose and the good folks over at 60 Minutes last Sunday night?...more

12/9/2013 - Amazon Charlie Rose Drones FAA Jeff Bezos

Show you[']r[e] what?! It’s a battle of the breeches

“Yes!” I exclaimed as I scrolled through my Facebook feed two days ago, “Perfect timing! I’ll get to follow-up on Brent Lorentz’s ‘You’ve gotta be shipping me!!’ DuetsBlog post from earlier this year....more

11/20/2013 - Advertising Kmart Lanham Act Slogans Trademarks

‘Tis the Season (Already!) to Think of Protecting Seasonal Brands

Who knew the fleeting annual presence of haunted houses — around your town and mine — was enough to achieve the vaunted status of “Billion Dollar Industry?”...more

10/31/2013 - Brand Halloween Holidays Trademarks

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