Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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It’s a Marathon, Not a Sprint

Unless you’ve been living under rock this past week, you’ve likely heard the story of new viral sensation “Alex from Target.“ Apparently, some teenage girl took a picture of him bagging items at Target, tweeted it, and...more

11/10/2014 - Advertising Marketing Social Media Social Networks Target

Don’t Litter, Eh?

The Toronto Globe and Mail recently reported on a clever anti-littering campaign that was launched and quickly aborted in Toronto due to trademark concerns. The premise for the campaign was to take wrappers and packaging...more

9/2/2014 - Advertising Canada Trademarks

Dick’s Matters

Every now and then I see an advertising campaign that really takes me by surprise and compels me to gush over it publicly. While I suppose there is no particular recipe for the campaigns that really draw me in, I have...more

3/21/2014 - Advertising Dick's Sporting Goods

We’re Evolving, But What Are We Becoming?

The below video has actually been out for over a year now, but it recently experienced a resurgence through social media–particularly Facebook. As you will see from watching the video, it documents through time lapse...more

11/22/2013 - Advertising Ethics False Advertising

You’ve gotta be shipping me!!

Kmart recently unveiled a brand new advertisement that’s about as subtle as a shovel to the face. While some have described it as juvenile or immature, I can’t help but chuckle everytime I see or hear it. Maybe that says...more

4/19/2013 - Advertising Kmart Trademarks USPTO

Ethically Challenged?

As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity...more

4/1/2013 - Advertising Ethics Marketing

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