Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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Dick’s Matters

Every now and then I see an advertising campaign that really takes me by surprise and compels me to gush over it publicly. While I suppose there is no particular recipe for the campaigns that really draw me in, I have...more

3/21/2014 - Advertising Dick's Sporting Goods

We’re Evolving, But What Are We Becoming?

The below video has actually been out for over a year now, but it recently experienced a resurgence through social media–particularly Facebook. As you will see from watching the video, it documents through time lapse...more

11/22/2013 - Advertising Ethics False Advertising

You’ve gotta be shipping me!!

Kmart recently unveiled a brand new advertisement that’s about as subtle as a shovel to the face. While some have described it as juvenile or immature, I can’t help but chuckle everytime I see or hear it. Maybe that says...more

4/19/2013 - Advertising Kmart Trademarks USPTO

Ethically Challenged?

As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity...more

4/1/2013 - Advertising Ethics Marketing

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