Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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Err Jordan?

As some of you may know, I commonly write posts on “personal branding” involving sports figures and other celebrities. Well, last week, a Seventh Circuit decision came down involving perhaps the most significant personal...more

2/28/2014 - Brand Michael Jordan Personal Brands

Owned

Some of you may be familiar with my various blog posts relating to personal branding. (See below.) This past month, I became aware of what I believe to be a very first in the realm of personal branding: selling stock...more

11/8/2013 - Brand Prospectus SEC Stocks

I May Be Old, But I Got To See All The Cool Brands.

As I was perusing Facebook the other day, I stumbled upon the following picture posted by a friend. For reasons unknown to me, I inserted the letter “r” into “bands” while reading this shirt, and I thought to myself,...more

10/11/2013 - Brand Marketing

Calling All Gamers

As some of you may know, the most recent installment of the Call of Duty franchise is set to hit stores later this fall–November 5 to be exact....more

8/19/2013 - Brand Trademarks Video Games

Kardashians Caught Without Makeup, But Not The Way You’d Expect

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

3/15/2013 - Brand Celebrities Cosmetics Injunctions Kim Kardashian Marketing Trademarks

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