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Pay Attention! Symbols Matter!

A couple different events occurred this past week which ought to serve as reminders of the importance of symbols and the need to protect brand perception when dealing with symbols....more

Brave New World

Tiffany & Co. made some waves over the past several weeks when it featured a same sex couple in its “Will You?” engagement campaign.  Tiffany is the first “famous” brands to take this path, and they are undoubtedly hoping...more

It’s a Marathon, Not a Sprint

Unless you’ve been living under rock this past week, you’ve likely heard the story of new viral sensation “Alex from Target.“ Apparently, some teenage girl took a picture of him bagging items at Target, tweeted it, and...more

I May Be Old, But I Got To See All The Cool Brands.

As I was perusing Facebook the other day, I stumbled upon the following picture posted by a friend. For reasons unknown to me, I inserted the letter “r” into “bands” while reading this shirt, and I thought to myself,...more

10/11/2013  /  Brand , Marketing

It’s All About Image

Recently, I received my new American Bar Association card in the mail. This is what the envelope looked like. Notice anything? To me, the first thing that stuck out was the transparent effort to show the “right” mix of...more

It’s Not Easy Being Green…Or Is It.

Anyone that watches TV or reads magazine or listens to the radio or otherwise participates in the day-to-day interactions with society know that “green” marketing is a hot item right now. Normally, I suffer silently through...more

6/14/2013  /  Greenwashing , Marketing

Ethically Challenged?

As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity...more

4/1/2013  /  Advertising , Ethics , Marketing

Kardashians Caught Without Makeup, But Not The Way You’d Expect

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

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