Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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I May Be Old, But I Got To See All The Cool Brands.

As I was perusing Facebook the other day, I stumbled upon the following picture posted by a friend. For reasons unknown to me, I inserted the letter “r” into “bands” while reading this shirt, and I thought to myself,...more

10/11/2013 - Brand Marketing

It’s All About Image

Recently, I received my new American Bar Association card in the mail. This is what the envelope looked like. Notice anything? To me, the first thing that stuck out was the transparent effort to show the “right” mix of...more

9/13/2013 - Bar Associations Diversity Marketing Misrepresentation

It’s Not Easy Being Green…Or Is It.

Anyone that watches TV or reads magazine or listens to the radio or otherwise participates in the day-to-day interactions with society know that “green” marketing is a hot item right now. Normally, I suffer silently through...more

6/14/2013 - Greenwashing Marketing

Ethically Challenged?

As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity...more

4/1/2013 - Advertising Ethics Marketing

Kardashians Caught Without Makeup, But Not The Way You’d Expect

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

3/15/2013 - Brand Celebrities Cosmetics Injunctions Kim Kardashian Marketing Trademarks

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