Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.


Latest Posts › Trademarks

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You’ve gotta be shipping me!!

Kmart recently unveiled a brand new advertisement that’s about as subtle as a shovel to the face. While some have described it as juvenile or immature, I can’t help but chuckle everytime I see or hear it. Maybe that says...more

4/19/2013 - Advertising Kmart Trademarks USPTO

Kardashians Caught Without Makeup, But Not The Way You’d Expect

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

3/15/2013 - Brand Celebrities Cosmetics Injunctions Kim Kardashian Marketing Trademarks

Keeping Up With The Kardashians

Those of you with an interest in cosmetics or trainwrecks have perhaps noticed the trademark dispute that has boiled over regarding Kim, Khloe, and Kourtney Kardashian’s use of “Khroma” in their cosmetic line. Apparently, the...more

1/18/2013 - Infringement Kardashians KHROMA Kim Kardashian Phonetic Similarity Trademarks

I Like My Waffles With Syrup And A Little Splash of Pretentiousness

If you were a Louis Vuitton waffle, would you eat yourself? (Admittedly, this opening line was shamelessly intended to provide an opportunity for including that hyperlink.) Apparently, this is now a possibility thanks to the...more

12/7/2012 - Infringement Trademarks

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