Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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Don’t Litter, Eh?

The Toronto Globe and Mail recently reported on a clever anti-littering campaign that was launched and quickly aborted in Toronto due to trademark concerns. The premise for the campaign was to take wrappers and packaging...more

9/2/2014 - Advertising Canada Trademarks

Gold Digger

Since I’m a massive contemporary hip-hop fan (okay, not really), I felt compelled to comment on the entertaining “Coinye” controversy that recently bubbled over. For those of you not in the know, “Coinye” was apparently...more

1/17/2014 - Bitcoins Dilution Kanye West Trademarks Virtual Currency

From the Land Down Under

I come bearing breaking legal news from the Land Down Under, specifically, New Zealand. It appears that Coca-Cola recently suffered a small setback in its quest for world domination. Those of you familiar with...more

12/20/2013 - Coca Cola New Zealand PepsiCo Product Packaging Trademarks

Calling All Gamers

As some of you may know, the most recent installment of the Call of Duty franchise is set to hit stores later this fall–November 5 to be exact....more

8/19/2013 - Brand Trademarks Video Games

iPurge

Earlier this summer, a movie called “The Purge” came out. The premise of this relatively disturbing thriller is that for one night a year – a 12 hour period-all crime is legal. As you can tell from the trailer below, the...more

7/19/2013 - Copyright Movies Patents Trademarks

You’ve gotta be shipping me!!

Kmart recently unveiled a brand new advertisement that’s about as subtle as a shovel to the face. While some have described it as juvenile or immature, I can’t help but chuckle everytime I see or hear it. Maybe that says...more

4/19/2013 - Advertising Kmart Trademarks USPTO

Kardashians Caught Without Makeup, But Not The Way You’d Expect

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

3/15/2013 - Brand Celebrities Cosmetics Injunctions Kim Kardashian Marketing Trademarks

Keeping Up With The Kardashians

Those of you with an interest in cosmetics or trainwrecks have perhaps noticed the trademark dispute that has boiled over regarding Kim, Khloe, and Kourtney Kardashian’s use of “Khroma” in their cosmetic line. Apparently, the...more

1/18/2013 - Infringement Kardashians KHROMA Kim Kardashian Phonetic Similarity Trademarks

I Like My Waffles With Syrup And A Little Splash of Pretentiousness

If you were a Louis Vuitton waffle, would you eat yourself? (Admittedly, this opening line was shamelessly intended to provide an opportunity for including that hyperlink.) Apparently, this is now a possibility thanks to the...more

12/7/2012 - Infringement Trademarks

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