David Mallen

David Mallen

Loeb & Loeb LLP

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Latest Publications


Private Governance of Green Claims in the Marketplace: The Role of NAD and Advertising Self-Regulation

Private environmental governance encompasses a broad range of private actors creating systems and mechanisms for promoting various environmental or “green” attributes. Increasingly, companies are conducting life-cycle...more

2/6/2014 - Advertising False Advertising False Claims Act NAD NGOs

Native Advertising Takes Center Stage: New NAD Decision Recommends Disclosure of Branded Content as Advertising

Many advertising industry predictions for 2014 have trumpeted the rise of "native advertising" and "content marketing" in digital media, where advertising or sponsored content is integrated with or designed to resemble...more

1/31/2014 - Advertising Brand Content Marketing Digital Media Disclosure Requirements FTC NAD Native Advertising

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