David Rogers

David Rogers

Snell & Wilmer

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Considerations When Using Descriptive or Generic Trademark Terms

I. Adding Distinctive Terms or Logos to a Descriptive or Generic Term Will Not Protect the Descriptive or Generic Term. A descriptive trademark1 is one that immediately brings to mind a use, purpose, function,...more

11/15/2016  /  Descriptive Trademarks , Functionality , Generic , Popular , Trademark Application , Trademark Infringement , Trademark Registration , Trademarks
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