There are many legal principals behind names of companies and their products and services. It is common for new businesses to check with the North Carolina Secretary of State to make sure no one else has their name. This is...more
Intellectual property is “inventions of the mind:” inventions, literary and artistic works, and symbols, names, images, and designs used in commerce to identify the owner as a source of goods or services. But what does this...more
Trademark attorneys constantly tell clients not to use their trademarks as a noun or a verb; trademarks are adjectives that describe who makes a specific product or offers a specific service. To allow your trademark to be...more
Trademarks are brand names or logos that identify the producers of products or services in the marketplace, so that customers can find what they are looking for....more
If you work with startups as I do, one of the first issues is choosing the company or product name.
I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the...more
Entrepreneurs often know they need to protect their intellectual property, but often they don’t understand what kind of intangible asset can be protected and under what law....more