Douglas N. Masters

Douglas N. Masters

Loeb & Loeb LLP

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WNBA looks to spark interest — in league and apparel

When NBA Commissioner Adam Silver admitted that, 20 years after its creation, the WNBA is not where it was expected to be by now, he drew attention to the issues faced by women’s sports marketers in their efforts to move on...more

7/19/2016 - Advertising Basketball Marketing NBA Sports WNBA Women in Sports

Trade Secrets Now Federally Protected Intellectual Property

Some of the most valuable intellectual property that companies own — their trade secrets — now enjoy federal protection, alongside patents, trademarks and copyrights. Designed to strengthen and supplement the protection of...more

6/16/2016 - Asset Seizure Damages Defend Trade Secrets Act (DTSA) Employment Contract Ex Parte Injunctive Relief Misappropriation Preemption Private Right of Action Remedies Trade Secrets Whistleblower Protection Policies

Plenty of high-tech surprises in store for sports fans

Constant and rapid advances in technology transform how fans watch sports, and while tech-savvy fans are always looking ahead for the next big thing to deepen their connection with their favorite sports teams and athletes,...more

5/25/2016 - Broadcasting Internet Streaming Live Streaming NFL Sports Technology Sector Virtual Reality Wearable Technology

Gentlemen, start your props! Drone racing on the horizon

A new technology-based sport has emerged and it has caught the attention of drone enthusiasts. Drone racing combines high speeds, deft maneuvering and potential for dramatic crashes similar to the experience of NASCAR racing...more

3/16/2016 - Drones Unmanned Aircraft Systems

Sports Streaming Quickly Becoming the Way to Watch Your Team

Just about everyone knows Netflix, Amazon Video and Hulu, the Big Three of “over the top” (OTT) streaming services that offer a wide variety of entertainment programming. But what many people don’t know — yet — is that...more

2/15/2016 - Amazon Cable Television Providers DirecTV ESPN Hulu Internet Streaming Live Streaming MLB Netflix NFL Sports Subscribers Xbox

Women in sports make a name for themselves in 2015

Was 2015 a seminal year for women in sports? Looking back, it sure seems that way. Female athletes achieved many firsts in 2015, as did other women in areas of sports that are traditionally dominated by men. And perhaps just...more

1/25/2016 - Athletes Celebrity Endorsements Gender Equity MLB NFL Soccer Sports

Virtual reality lets fans play games — just like the pros

The roar. The bright lights. The scoreboard telling you it’s now or never. This is your time. You gotta tune it all out. Because it’s not about the lights and it’s not about the scoreboard. It’s about you. And the ball. It’s...more

10/19/2015 - Android Corporate Branding FIFA Google Marketing Mobile Apps Smartphones Sports Video Games Virtual Reality YouTube

PGA takes timid steps to join the growing social media world

During a 2010 review of the sport of golf, Jalen Rose — a former 13-year NBA star turned ESPN sports analyst — urged the PGA to “move forward and embrace social media to the max,” noting that PGA.com’s Facebook page only had...more

9/21/2015 - Broadcasting Facebook Golf Intellectual Property Protection Live Streaming Social Media Sports Twitter Wearable Technology

Why the Low-Tech T-shirt Still Reigns Supreme

In our digitally driven world where wearable technologies, smartphones and tablets are ubiquitous, where the “second screen experience” drives marketing and advertising decisions and curated Facebook, Twitter and Instagram...more

7/27/2015 - Brand Marketing Social Media Social Networks Sports Sports Apparel

Olympic Athletes May Get Chance to Sport Sponsors

Taking office amid widespread criticism surrounding Russian anti-gay legislation and the Sochi Winter Games, International Olympic Committee President Thomas Bach began his leadership in 2013 with reform on his agenda. “It’s...more

7/22/2015 - Advertising Athletes Brand Celebrity Endorsements Fund-raising Marketing Olympics Rule 50 Social Media Sponsors

Pro Sports in Pepsi's Court with NBA Deal

In what looks like a well executed steal, PepsiCo signed a five-year corporate sponsorship deal in April with the National Basketball Association, replacing the Coca-Cola Co. — which had a 29-year sponsorship relationship...more

6/2/2015 - Advertising Basketball Coca Cola Marketing NBA PepsiCo Sports

Oh, Snap! App Changes March Madness Strategy

While it’s no secret that Facebook and Twitter dominate live sports-related chatter on social media, this year’s underdog, Snapchat, made a bold play for an upset during the NCAA’s March Madness. The Our Stories feature...more

4/30/2015 - Advertising Broadcasting Facebook March Madness NCAA SnapChat Sports Twitter

MLB Using Technology to Expand its Reach

Spring training is underway in Florida and Arizona, and Major League Baseball has a new commissioner, new executive leadership and a persistent challenge. MLB has the oldest and least diverse fan base of any of the...more

3/25/2015 - Advertising Baseball Marketing Media MLB Social Networks Sports

The rise of e-sports as a new American pastime

A “sock-strewn tract house” with a clubhouse/crash-pad vibe and multiple Internet connections on an ordinary side street in an island city east of San Francisco. A bungalow in Venice Beach, Calif. A rented house in Hoffman...more

2/7/2015 - Athletes Online Gaming Video Games

Brands weigh benefits, risks of ‘cause-related marketing’

The morning after the last game of the 2014 World Series, Joe Torre got up early, put on a new uniform and flew to New York to get to work. Torre isn’t trying to make a comeback as a manager. The Hall of Famer and World...more

1/9/2015 - Brand Cause Marketing Charitable Donations Charitable Organizations Marketing Partnerships

Social media boosting college football popularity

Harris Poll, a company that has asked adult fans to identify their favorite sport each year since 1985, recently reported that professional football is the most popular sport in America — for the 30th year in a...more

11/25/2014 - College Athletes Football Social Media Social Networks Sports

Here’s the skinny on Levi’s new high-tech stadium

Slated to host Super Bowl 50 in February 2016, Levi’s Stadium, the new home of the San Francisco 49ers, has been called the “future of the NFL” — a $9 billion league that has plans to grow even bigger over the next...more

11/10/2014 - Sports

Are Fantasy Sports Operators Betting on the Right Game?

With the start of the NFL season, football fans are measuring player performance and building virtual rosters for season-long fantasy sports leagues. These commissioner-style games, in which players create fantasy...more

9/25/2014 - Fantasy Sports Football NFL

Where is all the World Cup action? Not in Brazil

While the best players and teams in the world are competing on the pitch, major Internet and social media players are going all out for the 2014 FIFA World Cup, giving enthusiastic fans rich, real-time, second-screen...more

7/15/2014 - Facebook FIFA Online Platforms Social Networks World Cup

Can ad auction site take brands to the big leagues?

The easiest way to think of Instant Sponsor is as the eBay of sports advertising but without the second-hand merchandise and garage sale leftovers. The California-based company runs an online auction platform that...more

6/17/2014 - Auction Internet Websites

Can a selfie change the rules of the commercial speech game?

David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well. With...more

5/20/2014 - Celebrity Endorsements First Amendment Marketing Right of Publicity

California Senate Unanimously Supports Broader Inquiry into State Gambling Regulations

California's Senate unanimously approved a bill (Senate Bill 601) that would amend the state's existing gambling law to enlarge the Gaming Policy Advisory Committee, the body tasked with considering the state's gambling...more

2/4/2014 - Gambling

Take my iPhone out to the ballgame?

As post-season play heats up, a few folks at Major League Baseball were gathered, not in Pittsburgh or Atlanta or St. Louis or Los Angeles, but in Queens, N.Y. They weren’t at Citi Field to watch the Mets in a playoff...more

10/17/2013 - iPhone MLB Mobile Apps

King James rules off the court, too

Even before all of the confetti has hit the ground and the last float on the celebratory parade has rounded the final corner of Main Street in the champions’ home town, commentators are, well, commenting on the potential...more

8/27/2013 - Athletes Endorsements

Ivy League joins digital trend

The Ivy League this month announced that it will join the Big Ten and the PAC-12 in launching its own digital sports network, giving fans of the conference and its teams unprecedented access to their favorite team’s home and...more

5/17/2013 - Digital Goods Sports

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