Fernando Bohorquez, Jr.

Fernando Bohorquez, Jr.

BakerHostetler

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#Ubergate Makes Plain That Privacy Cannot Be a Passing Thought for Start-Ups

The long-brewing behind-the-scenes tensions of privacy, big data, and mobile finally came to a head last week in the public relations disaster known as #Ubergate. Uber’s meteoric rise to the pinnacle of the rideshare start-up...more

12/1/2014 - Corporate Counsel FTC GPS Mobile Privacy Personally Identifiable Information Popular Privacy Concerns Privacy Policy Startups Uber

Guidelines for Sponsored Content and Native Advertising

“Native advertising” has become popular with advertisers and publishers, but it has raised concerns by the Federal Trade Commission and NAD, the advertising self-regulatory organization, and spawned lawsuits by content owners...more

11/7/2014 - Advertising Content Marketing First Amendment FTC Infringement NAD Native Advertising

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part V

—PART V— Not all Native Advertising May Be Commercial Speech under the First Amendment - If there is one thing clear from the case law, it is that the commercial speech analysis under the First Amendment is a...more

10/3/2014 - Advertising Commercial Speech Content Marketing First Amendment FTC Native Advertising

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part IV

—PART IV— Commercial and Noncommercial Inextricably Intertwined Speech - The Bolger court found that the mailings constituted commercial speech “notwithstanding the fact that [informational pamphlets]...more

10/3/2014 - Advertising Commercial Speech First Amendment FTC Native Advertising Online Advertisements Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part III

The Evolution of Commercial Speech’s First Amendment Protection - One of the fundamental purposes of the First Amendment is to promote the free flow of information in the “marketplace of ideas.” To that end, the First...more

10/2/2014 - Commercial Speech First Amendment FTC Native Advertising

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part II

In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin, we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice....more

10/2/2014 - Advertising Commercial Speech First Amendment FTC Native Advertising Online Advertisements Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part I

Understanding the Once And Future Native Advertising - What is “Native Advertising”? The definition of “native advertising”, or simply “native”, is admittedly an elusive one. There are many definitions put forth...more

10/2/2014 - Advertising Big Data BuzzFeed Facebook Mobile Ad Networks Mobile Apps Native Advertising SnapChat Social Networks Twitter

iBeacons Usher in New Era of Mobile Advertising in 2014, Raise Old Privacy Concerns

Editor’s Note: This blog post was originally published on February 6, 2014 courtesy of iMedia Connection’s Blog. It is repurposed with permission. Remember that scene from Minority Report? The one where John Anderton...more

2/11/2014 - Advertising iBeacon Mobile Ad Networks Mobile Devices Right to Privacy Technology

Legal concepts every social media marketer should know: Part IV - User Generated Content (Content Treasure Trove v. Legal...

Companies are looking for online interaction with customers, a solid presence on social media, and other dynamic ways to connect with potential consumers. Often, this means campaigns and their websites will rely on some form...more

10/1/2013 - Communications Decency Act Crowdsourcing DMCA Marketing Social Media Sweepstakes User-Generated Content

Legal concepts every social media marketer should know: Part III -- Use of third-party images, graphics, and content

It’s often said that imitation is the sincerest form of flattery. But when it comes to running an online marketing campaign or social media site, imitating (or straight-up copying) other peoples’ content can be the quickest...more

9/13/2013 - Copyright Fair Use Infringement Marketing Right of Publicity Social Media Third-Party

Legal concepts every social media marketer should know: Part II -- Rules of the road for online advertising

As long as we have sold stuff, we’ve used images or stories to help sell them. As Calvin Coolidge of all people once said in one of his rare Don Draper moments - “Advertising ministers to the spiritual side of...more

8/27/2013 - Better Business Bureau CAN-SPAM Act Endorsements FTC Marketing Mobile Apps Social Media

Legal concepts every social media marketer should know: Part I -- Consumer privacy

There are three things a social media website operator or digital marketer probably hates to hear most before launching an online ad campaign: 1. Can you make this go viral?; 2. How many likes/tweets can you get?; and 3. Did...more

8/16/2013 - Advertising Big Data COPPA Marketing Privacy Laws Social Media

Twitter v. Manhattan DA Fight Unfortunately Ends with a Whimper

Last Friday, Twitter’s battle with the Manhattan District Attorney over a subpoena for an Occupy Wall Street protester’s tweets came to an anti-climactic end as the New York appeals court dismissed Twitter’s appeal of a...more

5/24/2013 - Fourth Amendment Stored Communications Act Twitter

Potential Bad News for UGC Music Sites: Pre-1972 Tracks May Not Be Covered By the DMCA’s Safe Harbor

When you think of “Peggy Sue” by Buddy Holly, “Johnny B. Goode” by Chuck Berry, and “My Girl” by the Temptations, you think classic, iconic, rock and roll. Now, in light of the most recent legal setback against music sharing...more

5/6/2013 - Copyright DMCA Music Music Industry Safe Harbors User-Generated Content

SEC Greenlights Use of Social Media for Publicly Disclosing Company Information

Recognizing the reality that many investors likely get more information from Facebook and Twitter than a corporate 10-K and that most public companies have a robust social media presence, the U.S. Securities and Exchange...more

4/19/2013 - Disclosure Requirements Facebook Information Sharing Material Nonpublic Information Netflix Public Disclosure Regulation FD SEC Social Media

The New FTC Dot Com Disclosures - the FTC Updates its Digital Advertising Guidelines for the Twitter and Facebook Age

In what seems like a lifetime ago –and in the fast moving world of the Internet maybe it is – back in May 2000 the Federal Trade Commission issued “Dot Com Disclosures: Information about Online Advertising" to provide...more

3/27/2013 - Advertising Disclosure Requirements Dot Com Disclosure Guide Facebook FTC Social Media Twitter

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