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Three Questions from the Supreme Court’s Decision on “Offensive” Trademarks

Last week the Supreme Court ruled that the Trademark Office may not refuse federal registration to a trademark merely because the mark is “disparaging.” The decision has attracted a lot of media attention, much of it...more

Brandmarking - Volume 5, Number 2 - October 2016

Supreme Court Review of “Disparagement” Trademark Case May – or May Not – Implicate First Amendment, Impact Washington Redskins Case - The U.S. Supreme Court yesterday agreed to hear one of two high-profile cases that...more

Brandmarking: Taylor Swift’s Excellent Brandmarking Adventure - March 2015 - Volume 4, Number 2

Taylor Swift’s Excellent Brandmarking Adventure - Making a splash is more or less what pop stars and other celebrities do for a living. But not many of them do it by applying for federal trademark registrations....more

[Webinar] Beer & Wine Branding: Eight Things Almost No One Will Tell You - January 13th, 2:00pm EST

Winemakers and brewers have an instinctive grasp on the importance of establishing a strong brand identity, and many articles, blogs and websites offer advice on the subject. But almost none of these sources touch on eight...more

Brandmarking - Volume 4, Number 3 - October 2015

Eight Things Every Entrepreneur Needs to Know About Creating and Protecting Brand Identity - First in a series. Every entrepreneur knows the importance of establishing a strong brand for a new business or product...more

Good News from Washington (for a change): Trademark Filings Just Got Cheaper

The old joke is that the three least believable sentences in the English language are: “The check is in the mail,” “Of course I’ll respect you in the morning,” and “I’m from the government and I’m here to help you.”...more

Brandmarking - Volume 4 Number 1 - February 2015

Good News from Washington (For a Change): Trademark Filings Just Got Cheaper - The old joke is that the three least believable sentences in the English language are: "The check is in the mail," "Of course I’ll...more

The Redskins Decision: Much Ado About (Probably) Not Much

I’ve been having fun listening to commentators – most of whom appear to know little or nothing about trademark law – expound on last week’s decision by the Trademark Trial and Appeal Board to cancel six trademark...more

How to Win the Olympic Gold Medal in the Super Bowl of Trademark Infringement

Like any red-blooded American sports fan, the realization that both the Super Bowl and the Winter Olympics are only a few weeks away makes my thoughts turn to only one thing....more

1/22/2014  /  Infringement , Trademarks

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - January 2014 • Volume 3, Number 1

In This Issue: - HOW TO WIN THE OLYMPIC GOLD MEDAL IN THE SUPER BOWL OF TRADEMARK INFRINGEMENT: Like any red-blooded American sports fan, the realization that both the Super Bowl and the Winter Olympics are...more

1/9/2014  /  Brand , Infringement , Trademarks

Are you ready for the coming explosion of cybersquatting?

The next wave of domain-name barbarians is gathering outside the gates. Here’s what you need to do now to keep your trademarks, and your e-commerce, safe. Almost every business has had to deal with cybersquatters –...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - December 2013 • Volume 2, Number 5

In This Issue: - PAGING MR. CHARBUCKS: Someone once said that the American legal system guarantees every corporation its decade in court. That came true with a vengeance for two corporations whose 12-year-long...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - October 2013 • Volume 2, Number 4

In This Issue: - IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE? Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention. Trademark cases? Not so much. That’s...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity

In This Issue: - Much Ado About YAHOO! - Lawsuits Can Be Easier to Get Into Than to Get Out Of - Johnny Football, Inc. - Excerpt from Johnny Football, Inc.: It should come as no surprise that...more

9/20/2013  /  Brand , Gap Inc , Logos , Nike , Trademarks , Yahoo!

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - June 4, 2013 • Volume 2, Number 1

In This Issue: - DON’T FALL FOR THIS CHINESE DOMAIN NAME SCAM: Sooner or later (probably sooner – I’ve seen a flurry of these recently), someone in your organization is going to get an ominous-sounding email...more

6/4/2013  /  Boston Bombings , Domain Names , Email , Golf
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