John Feldman

John Feldman

Reed Smith

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Incentivized Reviews Without Disclosure Get Panned by FTC

In the latest iteration of the Federal Trade Commission’s (FTC) approach to testimonials and endorsements in the context of online advertising, the Commission alleged that AmeriFreight, a company that arranges the shipment of...more

3/6/2015 - Advertising FTC Incentives Online Reviews Public Disclosure Rewards Programs Websites

UGC Update: Italian Regulators Address User-Generated Content Promotions

The power of user-generated content (“UGC”) as a promotional tool is ubiquitous and well understood; however, global marketers face challenges when trying to approach a campaign from an international perspective. A recent...more

1/16/2015 - Contests & Promotions Italy Marketing User-Generated Content

Preemption and Primary Jurisdiction After Pom Wonderful

After the U.S. Supreme Court decision in Pom Wonderful LLC v. The Coca-Cola Co., __ U.S. __, 134 S.Ct. 2228 (2014), fear arose among national marketers that the decision would produce a wave of class actions challenging food,...more

1/9/2015 - Advertising Class Action False Advertising FDA FDCA Food Labeling Jurisdiction Merck POM Wonderful v Coca Cola Preemption Putative Class Actions SCOTUS Unfair Competition

COPPA Update: Ask and Ye Shall Receive…Actual Knowledge

Online services that ask for the age of users as part of the registration process will be deemed to have “actual knowledge” of that information. Whether or not one’s site is directed to children, a registration process that...more

9/18/2014 - COPPA FTC Minors Websites Yelp

FTC Releases Guidance on Mobile Privacy Best Practices; Enters Into $800K Consent Order with Path

The FTC guidance released February 1 is Mobile Privacy Disclosures: Building Trust Through Transparency: A Federal Trade Commission Staff Report. In Mobile Privacy Disclosures, the FTC as the primary federal regulator on...more

2/4/2013 - Consent COPPA Data Collection Data Protection FTC Mobile Apps Parental Consent Path Inc. Privacy Policy Social Media

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