Kanika Corley

Kanika Corley

Sedgwick LLP

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Latest Publications


NCAA’s Battle Continues in the Fight Over Who Should Pay for the Use of Student-Athlete Likenesses

Since 2009, former student-athletes have been litigating the issue of whether the apparent commodification of student-athlete likenesses in video games entitles the athletes to compensation. Defendants in these lawsuits...more

12/4/2013 - Athletes Electronic Arts First Amendment Just Compensation NCAA NCLC Right of Publicity Students

Celebrity Endorsements: A Measured Return on Investment

A universally accepted objective of brand marketing is to become aligned with a well-respected, credible and complementary brand with sufficient notoriety to positively influence consumer spending. In recent times,...more

6/27/2013 - Brand Celebrities Celebrity Endorsements FTC Kardashians Marketing

Playing Offense Now to Avoid Playing Defense Later

On draft day, athletes often surround themselves with their family and friends who have supported their professional aspirations. These people are likely celebrating the day their athlete signs a lucrative contract, some of...more

6/27/2013 - Athletes Celebrities Contract Drafting Hiring & Firing Oral Contracts Talent Agents Termination

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