Kevin Madagan

Kevin Madagan

Reed Smith

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Latest Publications


Changes to Google Ad Policy to Affect Pharmaceutical Industry; Requires Immediate Action to Paid Search Ads

Google has announced a new advertising policy for pharmaceutical companies that presents significant issues and dictates immediate changes. Effective July 20, pharmaceutical companies can no longer run pharmaceutical ads in...more

7/20/2015 - Black Box Warnings FDA Google Internet Marketing Online Advertisements Pay-Per-Click Pharmaceutical Industry Prescription Drugs Search Engines

Is Your SEM FDA Compliant? New Google SEM Policy Forces Pharmaceutical Industry to Adjust Paid Search Advertisements

Upcoming changes to Google AdWords’ ad formats will have a significant impact on pharmaceutical companies that engage in paid search advertising. In a letter to its major media agencies last month, Google announced that it...more

7/20/2015 - Advertising Black Box Warnings Disclaimers FDA Google Internet Marketing Online Advertisements Pay-Per-Click Pharmaceutical Industry Prescription Drugs Product Labels Search Engines Warning Labels

FDA Helps Dispensers Enjoy the Summer with Generous DSCSA Compliance Policy

The federal Food and Drug Administration (FDA) just announced that the Drug Supply Chain Security Act (DSCSA) deadline of July 1, 2015 for dispenser requirements related to capturing and maintaining pedigree information will...more

7/8/2015 - DSCSA FDA New Guidance Pharmaceutical Industry Prescription Drugs Suppliers Supply Chain

Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon (3rd Edition)

In this edition: - Introduction - Advertising & Marketing - Brand Protection & Reputational Management - Copyright (EU) - Copyright (U.S.) - Data Privacy & Security -...more

4/24/2014 - Copyright Cybersecurity Data Protection EU FDA Social Media Trademarks UK

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