Lisa Egan

Lisa Egan

K&L Gates LLP

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Top questions fashion brands should consider before conducting social media marketing

Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing. While social media is an effective and immediate way to reach your customers, there are some...more

1/31/2014 - Australia Defamation Fashion Industry Marketing Social Media

That's My Name, Don't Wear it Out!

The recent announcement that leading Australian fashion designer Alannah Hill has separated from the label that bears her name (while seeking to continue to work in the fashion industry), is yet another recent example of a...more

11/5/2013 - Australia Fashion Industry Trademarks

Keyword Advertising Law Blossoming in the UK: Interflora v Marks & Spencer [2013] EWHC 1291

Interflora Wins AdWords Battle - In another win for trade mark owners in the battle against the unauthorised use of their marks in keyword advertising, the UK High Court of Justice recently held that Marks & Spencer...more

6/4/2013 - Advertising AdWords EU Interflora v Marks and Spencer Keyword Advertising Trademarks

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