Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

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I’m a Patent Attorney – Isn’t that Scary Enough?

A Hoppy Halloween from all of us ghoulish folks here at DuetsBlog! Spending for Halloween this year is likely to hit $11 billion dollars, possibly more than is spent decorating for Christmas. This fact is easily...more

10/31/2014 - Holidays Patents

Targeting an Old Liquor Store

When I moved from Minnesota to Wisconsin to go to college, among the local customs that I had to get acclimated to were the revulsion against the word “pop” for carbonated beverages named “soda;” hearing classmates say “I...more

10/16/2014 - Target Trademarks USPTO

HOW To Support a Lawsuit in 140 Characters or Less

It’s not too often that we see a trademark dispute that affects the marketing and advertising community directly (rather than just their clients), but the facts on this one read like answers to the Five W’s...more

10/9/2014 - Advertising Marketing Trademarks

The House That Solitude Built

Ever tried to search for directions on your so-called “smart” phone by the name of your intended destination? What if it directed you to the museum you searched, but unwittingly not the museum you intended to visit…in the...more

9/22/2014 - Trademarks

Silicon Valley x Fashion District = Blurred Lines

Growing up in the 80s, it’s amazing how both fashion and technology have evolved since Scrunchies and Commodore 64s – although a quite separate evolution. I can’t recall a fashionable pager (really, go try to find one), or a...more

9/17/2014 - Apple Design Patent Fashion Industry Fitbit Patents Personal Brands Tech Industry Wearable Technology

Is Deadmau5 a Dead Mouse?

With the NFL season in full swing and my fantasy football league thus far undefeated, as well as some really interesting tech stuff on fashion week, I really wanted to focus on something fascinating and fun on this...more

9/5/2014 - Deadmau5 Disney Trademarks

Hey Commish, Can You Trademark The (Fantasy Football) League?

All around America, men will soon gather in front of their computers feverishly conducting research, generally wasting time, and participating in one of the manliest things they likely will do for quite some time: their...more

8/20/2014 - Fantasy Sports Football Popular Trademarks

The C-word and IP Rights

No, not that c-word. The protection and enforcement of intellectual property rights involves a plethora of c-words: copying, counterfeit, copyright, cease-and-desist, CIPO (the Canadian IP Office). But the one I am...more

8/13/2014 - Cease and Desist Copyright Copyright Infringement Counterfeiting

Playing Games Over ANGRY BIRDS

The internet was aflutter yesterday over a lawsuit involving Angry Birds. The artist who created a pet toy line is apparently quite angry that she’s not racking up gold coins from a lucrative license agreement for the mark...more

8/7/2014 - Angry Birds Copyright License Agreements Mobile Apps Trademarks

Airing a new logo: Airbnb

For those of you who are into traveling, you are probably very familiar with the trendy Airbnb, a travel site that lets you book a stay at someone’s home instead of a hotel. They are part of a growing trend of websites...more

7/18/2014 - AirBnB Brand Hospitality Industry Logos

The World Cup of Counterfeit All-Stars

There’s a sports fever in the air of the homeland of the DuetsBlog team. The World Cup final is Sunday and, from my office window, I have seen an ever-growing number of soccer fans on the rooftop lawn of Brit’s Pub to watch...more

7/11/2014 - Baseball Customs and Border Protection Soccer Spectator Sports Trademarks

It’s ‘MERICA Weekend

July 4th weekend usually makes me think of three things: the cabin, my favorite random historical facts about Presidents (did you know this?), and the Declaration of Independence. In fact, I always encourage people on July...more

7/7/2014 - Trademarks

IP Solicitation Scams on the Rise

In recent months, an increasing number of companies have reported receiving official-looking intellectual property notices and solicitations. These fraudulent solicitations may take the form of invoices, renewal notices, or...more

7/1/2014 - Copyright Fraudulent Inducement Patents Popular Solicitation Trademarks USPTO

Brewing Brewery Brawl: Busch Not Happy with NATTY

You know that beer that you would drink in a basement, but now that you acknowledge that you are actually an adult, you would not be caught dead buying in a liquor store or requesting at a bar or restaurant? We’ve all got...more

6/26/2014 - Anheuser-Busch Dilution Trademarks USPTO

Why Tesla’s Patent Move May Standardize Electric Cars, Not Patent Strategies

This is a once in a century technological leap, and I think Tesla needs to force itself to be the standard (by making this free licensing move) if the company is going to have longevity....more

6/16/2014 - Cars Clean Tech Electric Vehicles Elon Musk First Glance Patents Tesla

Karl the Infringer: Parody of New Balance Sneaks Up on Lagerfeld

Sometimes there is a news story that neatly weaves a bunch of DuetsBlog posts together like a Bottega Veneta shoe fabric design. Sometimes that story comes from hard-hitting news authority TMZ, founded by attorney and former...more

6/11/2014 - Trademark Litigation Trademarks

The Irrational Life of Pi

Warning: This post may contain an unnecessary amount of nerd humor. Reader discretion is advised. I am not ashamed to admit that I am a bit of a nerd. I enjoy standardized tests, celebrate Pi Day, geek out over a...more

6/4/2014 - Cease and Desist Copyright Copyright Infringement

Design Patent Wars: The Icon Menace

Much of the success of Apple products can be traced to Apple’s emphasis on design as being equal or greater than the technical advancement of its products. Talking with a product designer the other day, we both remarked on...more

5/22/2014 - Apple Design Patent Trademarks

Skee The People: Bar games, brewskies, and trademark disputes

In addition of course to good beer and good friends, a good bar for me is defined by a good game: photo hunt (the NSFW version) and foosball at Murphy’s, bar olympics at Steny’s (where I dominated at the tricycle races),...more

5/19/2014 - Generic Trademark Litigation Trademark Trial and Appeal Board Trademarks

New v. Old: Was Tesla’s Model E Blocked by the Model T?

It’s a rare phenomenon in the 21st century when a US start-up car company can make commercially viable vehicles essentially from scratch, let alone one using new technology and bucking the dealership model. Tesla’s been in...more

5/7/2014

What A Daughter Learned From Her Dad About Working in a “Mad Men” World

Today is Take Our Daughters to Work Day, which I thought was a lost day but apparently has been re-branded to the more gender-neutral “Take Our Daughters and Sons to Work Day.” Upon discovering that I happened to select this...more

4/24/2014 - Family Members

It’s a Mouse World After All

Deadmau5 (\’ded-mau's\; a.k.a. Joel Zimmerman) is a popular house music artist who performs wearing a mouse-like head covering called the mau5head. On Twitter he calls himself an “Event Driven Marketing specialist,” so I...more

4/4/2014 - Brand Disney Music

Waking Up Talented Artists to a New Game

Perusing the New York Times last weekend, I came across an article entitled “Wu-Tang Clan Plans to Sell Just One Copy of a New Album.” Oh, so they are going to offer one download and watch it permeate the world virally?...more

4/2/2014 - Music

Burger With a Side of Fashion – Moschino spoofs McDonald’s

You may have previously read my post about apparel companies spoofing luxury fashion brands, but in Milan, one luxury fashion brand spoofed brands perhaps a little more familiar to the average Joe or Jane....more

3/19/2014 - Fashion Branding Infringement Trademarks

I’ll Have CRISTAL With Some Ice, Please

Does the thought of Cristal with ice sound weird to you? Yeah, it did to me too – until I went to Mexico. I am not a discerning champagne purchaser, but I’m familiar with a few well-known champagne brands like Moet,...more

3/7/2014 - Brand Wine & Alcohol

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