Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

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Smart ad for Smart car

They happen relatively rarely, but I actually saw a car ad spot recently that, while somewhat risky, I found to be very creative and effective. The spot by BBDO Berlin is called “Offroad,” and it features the Smart Fortwo...more

7/5/2013 - Advertising Marketing Smart Car Trademarks

Banksy, I Thought We Were Friends

I have blogged before about one of my favorite graffiti artists, Banksy. Recently there has been some buzz in the ad world about another provocative work attributed to him. It involves a well-known bottle and trademark that...more

6/12/2013 - Advertising Artists Copyright

JCPenney: One ad worth a thousand apologies?

When I hear “JCPenney,” I think of trips to the mall with my mom, annual Christmas catalogs the size of a brick filled with a toy section that kept me occupied and quiet for at least thirty minutes, and my prom dress. Nothing...more

5/10/2013 - Advertising Retailers

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