Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

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Latest Posts › Brand


When Brands Get Personal, Do They Lose Their Identity?

Marketing has always been an exercise in getting consumers to make a connection with a brand. As our friend Seth Godin once said “Marketing is no longer about the stuff that you make, but the story that you tell.” With the...more

10/9/2015 - Brand Coca Cola Food Manufacturers Product Packaging Social Networks Supply Chain Trademarks

The Great Presidential (logo) Debate

The day has finally arrived – the beginning of 2016 presidential debate season! The best reality TV showdown around! Democrat or Republican, I don’t discriminate, political debates are probably the only fighting “sport” in...more

8/6/2015 - Brand Logos Political Candidates Presidential Elections

I’ll Take a Trademark, Up, With a Twist

Indeed Brewing Company, a popular brewery here in Minneapolis and a favorite of mine, announced that they were revamping their acclaimed packaging. A story in the Minneapolis-St. Paul Business Journal unveiled their new...more

6/19/2015 - Brand Breweries Popular Product Labels Trademarks

Is Brewer’s BOSTON 2024 Ahead of Its Time?

Boston Beer Corporation, makers of Samuel Adams beer, received approval for its intent-to-use trademark application for the word mark BOSTON 2024 for “beer,” which generated some news buzz in light of the city’s bid for the...more

6/11/2015 - Beer Brand Breweries Intent-to-Use Olympics Trademarks

Trending Topic: The Branding Influence of the Ad World on the Legal World

We’re fans here of saying that we aren’t Dr. Nos; we try to create a symbiotic relationship between creatives and their lawyer counterparts. But more often then we realize, the advertising world affects the legal one. I may...more

11/13/2014 - Big Law Brand Popular Young Lawyers

Airing a new logo: Airbnb

For those of you who are into traveling, you are probably very familiar with the trendy Airbnb, a travel site that lets you book a stay at someone’s home instead of a hotel. They are part of a growing trend of websites...more

7/18/2014 - AirBnB Brand Hospitality Industry Logos

It’s a Mouse World After All

Deadmau5 (\’ded-mau's\; a.k.a. Joel Zimmerman) is a popular house music artist who performs wearing a mouse-like head covering called the mau5head. On Twitter he calls himself an “Event Driven Marketing specialist,” so I...more

4/4/2014 - Brand Disney Music

I’ll Have CRISTAL With Some Ice, Please

Does the thought of Cristal with ice sound weird to you? Yeah, it did to me too – until I went to Mexico. I am not a discerning champagne purchaser, but I’m familiar with a few well-known champagne brands like Moet,...more

3/7/2014 - Brand Wine & Alcohol

1st & Ten at the Super Bowl: The Brand You Probably Don’t Know You Know

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademarks stories. It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for...more

1/24/2014 - Brand NFL Super Bowl Trademarks

Ballin’ Spoofers Ain’t Homies of Luxury Brands

As hipsters continue to rule the world, parody shirts, hats and other apparel have become increasingly prevalent, much to the dismay of luxury brand owners. Here are some recent examples...more

11/7/2013 - Brand First Amendment Likelihood of Confusion Parody Trademarks

Infomercials: So was HAIR BLENDER taken?

One of the best things about television is terrible (or terribly hilarious) infomercials showcasing American ingenuity. Behold, one of the latest …The Air Curler®....more

7/26/2013 - Brand Intent-to-Use Patents Television Commercials Trademark Office Trademarks

I Entertain Therefore I AM

There was some news yesterday that of the Black Eyed Peas “sued” Pharrell Williams, one of my favorite producers and member of N.E.R.D. and The Neptunes, over the I AM OTHER brand. If you have never heard of...more

6/28/2013 - Brand Celebrities Copyright Infringement Music Industry Trademarks

Hey Brand, Shh!: Is De-Branding the Next Hip Design Trend?

A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow...more

3/6/2013 - Brand Marketing Retailers Trademarks

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