Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

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Airing a new logo: Airbnb

For those of you who are into traveling, you are probably very familiar with the trendy Airbnb, a travel site that lets you book a stay at someone’s home instead of a hotel. They are part of a growing trend of websites...more

7/18/2014 - AirBnB Brand Hospitality Industry Logos

It’s a Mouse World After All

Deadmau5 (\’ded-mau's\; a.k.a. Joel Zimmerman) is a popular house music artist who performs wearing a mouse-like head covering called the mau5head. On Twitter he calls himself an “Event Driven Marketing specialist,” so I...more

4/4/2014 - Brand Disney Music

I’ll Have CRISTAL With Some Ice, Please

Does the thought of Cristal with ice sound weird to you? Yeah, it did to me too – until I went to Mexico. I am not a discerning champagne purchaser, but I’m familiar with a few well-known champagne brands like Moet,...more

3/7/2014 - Brand Wine & Alcohol

1st & Ten at the Super Bowl: The Brand You Probably Don’t Know You Know

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademarks stories. It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for...more

1/24/2014 - Brand NFL Super Bowl Trademarks

Ballin’ Spoofers Ain’t Homies of Luxury Brands

As hipsters continue to rule the world, parody shirts, hats and other apparel have become increasingly prevalent, much to the dismay of luxury brand owners. Here are some recent examples...more

11/7/2013 - Brand First Amendment Likelihood of Confusion Parody Trademarks

Infomercials: So was HAIR BLENDER taken?

One of the best things about television is terrible (or terribly hilarious) infomercials showcasing American ingenuity. Behold, one of the latest …The Air Curler®....more

7/26/2013 - Brand Intent-to-Use Patents Television Commercials Trademark Office Trademarks

I Entertain Therefore I AM

There was some news yesterday that Will.I.am of the Black Eyed Peas “sued” Pharrell Williams, one of my favorite producers and member of N.E.R.D. and The Neptunes, over the I AM OTHER brand. If you have never heard of...more

6/28/2013 - Brand Celebrities Copyright Infringement Music Industry Trademarks

Hey Brand, Shh!: Is De-Branding the Next Hip Design Trend?

A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow...more

3/6/2013 - Brand Marketing Retailers Trademarks

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