Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

Contact  |  View Bio  |  RSS

Latest Posts › Marketing

Share:

HOW To Support a Lawsuit in 140 Characters or Less

It’s not too often that we see a trademark dispute that affects the marketing and advertising community directly (rather than just their clients), but the facts on this one read like answers to the Five W’s...more

10/9/2014 - Advertising Marketing Trademarks

Building a Smarter Counterfeit Strategy

When I have watched the ad below around some savvy marketing and supply-chain management folks, the reactions have been generally been in the “wow – that’s really cool” vain. IBM seems to really be doing something right...more

9/18/2013 - Counterfeiting Marketing Supply Chain Trademarks

Smart ad for Smart car

They happen relatively rarely, but I actually saw a car ad spot recently that, while somewhat risky, I found to be very creative and effective. The spot by BBDO Berlin is called “Offroad,” and it features the Smart Fortwo...more

7/5/2013 - Advertising Marketing Smart Car Trademarks

Hey Brand, Shh!: Is De-Branding the Next Hip Design Trend?

A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow...more

3/6/2013 - Brand Marketing Retailers Trademarks

4 Results
|
View per page
Page: of 1

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×