Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

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Latest Posts › Marketing

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HOW To Support a Lawsuit in 140 Characters or Less

It’s not too often that we see a trademark dispute that affects the marketing and advertising community directly (rather than just their clients), but the facts on this one read like answers to the Five W’s...more

10/9/2014 - Advertising Marketing Trademarks

Building a Smarter Counterfeit Strategy

When I have watched the ad below around some savvy marketing and supply-chain management folks, the reactions have been generally been in the “wow – that’s really cool” vain. IBM seems to really be doing something right...more

9/18/2013 - Counterfeiting Marketing Supply Chain Trademarks

Smart ad for Smart car

They happen relatively rarely, but I actually saw a car ad spot recently that, while somewhat risky, I found to be very creative and effective. The spot by BBDO Berlin is called “Offroad,” and it features the Smart Fortwo...more

7/5/2013 - Advertising Marketing Smart Car Trademarks

Hey Brand, Shh!: Is De-Branding the Next Hip Design Trend?

A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow...more

3/6/2013 - Brand Marketing Retailers Trademarks

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