Martha Engel

Martha Engel

Winthrop & Weinstine, P.A.

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JCPenney: One ad worth a thousand apologies?

When I hear “JCPenney,” I think of trips to the mall with my mom, annual Christmas catalogs the size of a brick filled with a toy section that kept me occupied and quiet for at least thirty minutes, and my prom dress. Nothing...more

5/10/2013 - Advertising Retailers

Hey Brand, Shh!: Is De-Branding the Next Hip Design Trend?

A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow...more

3/6/2013 - Brand Marketing Retailers Trademarks

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