Melinda Hepp

Melinda Hepp

Blattel Communications

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Online Content Cheat Sheet…You’re Welcome

Clients frequently ask us about content length and frequency for different mediums: Our friends at Adweek put together this informative infographic using data to suggest the ideal length of virtually everything online....more

3/2/2015 - Content Strategy

Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos

In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering and construction (AEC) and real estate companies have more opportunities...more

10/17/2014 - Marketing Photographs Real Estate Market

The Most Overused Words in AEC Industry Writing

Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and other marketing-related content. There are a few specific words that have stuck out over...more

6/24/2014 - Marketing

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