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Breathe New, Prolonged Life into White Papers

Even though the content we consume is getting more and more concise, short and direct, white papers play an important role in professional services marketing – and particularly in the AEC industry...more

Online Content Cheat Sheet…You’re Welcome

Clients frequently ask us about content length and frequency for different mediums: Our friends at Adweek put together this informative infographic using data to suggest the ideal length of virtually everything online....more

3/2/2015  /  Content Strategy

Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos

In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering and construction (AEC) and real estate companies have more opportunities...more

The Most Overused Words in AEC Industry Writing

Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and other marketing-related content. There are a few specific words that have stuck out over...more

6/24/2014  /  Marketing
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