Let’s suppose you want to break Apple’s grip on the smart phone market. So you build a similar operating system and give it away to everyone for free (keeping the right to advertising revenue, of course). It works...more
3/14/2013
In my last blog post, I wrote about the wisdom of Avis’ purchase of Zipcar for $500 million and the challenge that each company faces to become a brand based company like Zipcar....more
3/7/2013
- Avis Brand Marketing Zipcar
In my last blog post, I discussed the importance of making your company attractive to buyers because the need/desire to exit can arise quickly and without warning. In order to make your company attractive to buyers, you must...more
2/21/2013
- Buyers Selling a Business Succession Planning
If you want to get somewhere, start at the destination, and work backwards. Nowhere is this more true than in business succession/exit planning.
If you are of the boomer generation, think back to when you started your...more
2/14/2013
- Succession Planning
