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Michael Lasky

Michael Lasky

Burr & Forman


Latest Posts › Brand

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How Could Avis Blow It?

In my last blog post, I wrote about the wisdom of Avis’ purchase of Zipcar for $500 million and the challenge that each company faces to become a brand based company like Zipcar....more

3/7/2013 - Avis Brand Marketing Zipcar

Converting Reputation Into Serious Money

In my previous blog post, I argued that reputation, if converted into brands/trademarks, can be the most valuable asset for a company. While all companies claim to have “brand”, typically the company’s name but it is mostly...more

2/28/2013 - Avis Brand Buyers Entrepreneurs Selling a Business Succession Planning Trademarks Zipcar

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