Let’s suppose you want to break Apple’s grip on the smart phone market. So you build a similar operating system and give it away to everyone for free (keeping the right to advertising revenue, of course). It works...more
In my last blog post, I wrote about the wisdom of Avis’ purchase of Zipcar for $500 million and the challenge that each company faces to become a brand based company like Zipcar....more
In my previous blog post, I argued that reputation, if converted into brands/trademarks, can be the most valuable asset for a company. While all companies claim to have “brand”, typically the company’s name but it is mostly...more
In my last blog post, I discussed the importance of making your company attractive to buyers because the need/desire to exit can arise quickly and without warning. In order to make your company attractive to buyers, you must...more
If you want to get somewhere, start at the destination, and work backwards. Nowhere is this more true than in business succession/exit planning.
If you are of the boomer generation, think back to when you started your...more