Michael P. Heuga

Michael P. Heuga

Pillsbury Winthrop Shaw Pittman LLP

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Latest Publications


Transferring Customer Data in an Asset Sale

Be careful what you’ve promised your customers…or what has been promised about data you buy! In today’s world, consumer data is a huge asset for companies across all industries, in particular those in...more

8/13/2015 - Business Assets Chapter 11 Commercial Bankruptcy Customer Lists Data Use Policies FTC Privacy Policy RadioShack

Transferring Customer Data in an Asset Sale

In today’s world, consumer data is a huge asset for companies across all industries, in particular those in technology-focused spaces like social media, apps, wearables, and retailers involved in e-commerce. The value of such...more

8/13/2015 - Chapter 11 Commercial Bankruptcy Confidential Information Data Privacy Data Protection E-Commerce Electronic Data Transmissions FTC Personally Identifiable Information Radio Shack Sale of Assets Third-Party Risk

New Canadian Anti-Spam Rules to Take Effect July 1, 2014

Businesses that use “commercial electronic messages” to market to customers and prospective customers in Canada should be aware of Canada’s new anti-spam rules, which require, among other things, the sender to obtain consent...more

5/14/2014 - Advertising Anti-Spam Legislation Canada CASL Consent Email Marketing Text Messages

Running a Sweepstakes or Contest on Social Media?

If entry for the chance to win a prize requires participants to post content featuring your company’s products or services, the participants should be instructed to disclose that their posts are pursuant to a contest. ...more

4/23/2014 - Content Marketing Contests & Promotions Disclosure Endorsements Pinterest Prizes Social Networks

FTC Warns Hotels Against Providing Price Quotes That Lack Mandatory Taxes and Fees

On November 28, 2012, the Federal Trade Commission (“FTC”) announced that it sent letters to 22 hotel operators warning them that their online reservation sites may violate the law by misrepresenting hotel room prices. In...more

12/5/2012 - Advertising FTC Misrepresentation

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