Sara Perry

Sara Perry

Heenan Blaikie LLP

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Latest Publications


Understanding The Legal And Regulatory Considerations Of Concerns Of Creating Branded Content In Canada

This video entitled “Hello Madison and Vine, It’s Me, Bay Street: Understanding the Legal and Regulatory Considerations of Concerns of Creating Branded Content in Canada“ aired at the Canadian Marketing Association’s Content...more

7/19/2013 - Advertising Brand Canada Content Marketing Copyright Entertainment Industry Marketing

Taking The Moral High Ground

Photos of Kate Moss snorting cocaine, videos of John Galliano hurling anti-Semitic slurs, throngs of women reporting extra-marital affairs with Tiger Woods… and then there was Lance Armstrong, our cancer fighting champion...more

6/5/2013 - Accenture Celebrities Celebrity Endorsements Due Diligence H&M Lance Armstrong Moral Rights Nike PepsiCo Reebok Tiger Woods

Corporate Sponsors Should Not Be Liable For Injuries Sustained By Event Participants

Recently, in Boudreau v. Bank of Montreal, the Ontario Court of Appeal upheld a motion dismissing a lawsuit against Bank of Montreal (BMO), Rogers Communications Inc. (Rogers), and Umbro Inc. (Umbro)....more

5/1/2013 - Canada Liability Soccer Sponsors

SAG-AFTRA Board Approves Commercials Contracts

At its national meeting held April 20-21, 2013 in Los Angeles, California, SAG-AFTRA's national board of directors approved the recently negotiated television and radio commercials contracts. The tentative deal was reached...more

4/25/2013 - Advertising Collective Bargaining Marketing Television Commercials Unions

Telecaster Advisory....By Direction Of The CRTC, Closed Captioning Required On All Commercials!

Currently, to comply with the accessibility requirements of the Canadian Radio-television Telecommunications Commission’s (“CRTC”) broadcasting regulatory policy, broadcasters are required to caption 100% of the English and...more

3/1/2013 - Closed Captioning Television Commercials

Fight or Flight!

Anheuser-Busch and William Grant & Sons are reacting to the inclusion of their brands in the hit movie “Flight” starring Denzel Washington, which was released in theatres in early November and earned $25 million dollars in...more

12/3/2012 - Advertising Brand Product Placement Trademarks

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