Seth A. Rose

Seth A. Rose

Loeb & Loeb LLP

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Latest Publications


Virtual reality lets fans play games — just like the pros

The roar. The bright lights. The scoreboard telling you it’s now or never. This is your time. You gotta tune it all out. Because it’s not about the lights and it’s not about the scoreboard. It’s about you. And the ball. It’s...more

10/19/2015 - Android Corporate Branding FIFA Google Marketing Mobile Apps Smartphones Sports Video Games Virtual Reality YouTube

PGA takes timid steps to join the growing social media world

During a 2010 review of the sport of golf, Jalen Rose — a former 13-year NBA star turned ESPN sports analyst — urged the PGA to “move forward and embrace social media to the max,” noting that’s Facebook page only had...more

9/21/2015 - Broadcasting Facebook Golf Intellectual Property Protection Live Streaming Social Media Sports Twitter Wearable Technology

Why the Low-Tech T-shirt Still Reigns Supreme

In our digitally driven world where wearable technologies, smartphones and tablets are ubiquitous, where the “second screen experience” drives marketing and advertising decisions and curated Facebook, Twitter and Instagram...more

7/27/2015 - Brand Marketing Social Media Social Networks Sports Sports Apparel

Olympic Athletes May Get Chance to Sport Sponsors

Taking office amid widespread criticism surrounding Russian anti-gay legislation and the Sochi Winter Games, International Olympic Committee President Thomas Bach began his leadership in 2013 with reform on his agenda. “It’s...more

7/22/2015 - Advertising Athletes Brand Celebrity Endorsements Fund-raising Marketing Olympics Rule 50 Social Media Sponsors

Pro Sports in Pepsi's Court with NBA Deal

In what looks like a well executed steal, PepsiCo signed a five-year corporate sponsorship deal in April with the National Basketball Association, replacing the Coca-Cola Co. — which had a 29-year sponsorship relationship...more

6/2/2015 - Advertising Basketball Coca Cola Marketing NBA PepsiCo Sports

Oh, Snap! App Changes March Madness Strategy

While it’s no secret that Facebook and Twitter dominate live sports-related chatter on social media, this year’s underdog, Snapchat, made a bold play for an upset during the NCAA’s March Madness. The Our Stories feature...more

4/30/2015 - Advertising Broadcasting Facebook March Madness NCAA SnapChat Sports Twitter

MLB Using Technology to Expand its Reach

Spring training is underway in Florida and Arizona, and Major League Baseball has a new commissioner, new executive leadership and a persistent challenge. MLB has the oldest and least diverse fan base of any of the...more

3/25/2015 - Advertising Baseball Marketing Media MLB Social Networks Sports

The rise of e-sports as a new American pastime

A “sock-strewn tract house” with a clubhouse/crash-pad vibe and multiple Internet connections on an ordinary side street in an island city east of San Francisco. A bungalow in Venice Beach, Calif. A rented house in Hoffman...more

2/7/2015 - Athletes Online Gaming Video Games

Brands weigh benefits, risks of ‘cause-related marketing’

The morning after the last game of the 2014 World Series, Joe Torre got up early, put on a new uniform and flew to New York to get to work. Torre isn’t trying to make a comeback as a manager. The Hall of Famer and World...more

1/9/2015 - Brand Cause Marketing Charitable Donations Charitable Organizations Marketing Partnerships

Social media boosting college football popularity

Harris Poll, a company that has asked adult fans to identify their favorite sport each year since 1985, recently reported that professional football is the most popular sport in America — for the 30th year in a...more

11/25/2014 - College Athletes Football Social Media Social Networks Sports

Here’s the skinny on Levi’s new high-tech stadium

Slated to host Super Bowl 50 in February 2016, Levi’s Stadium, the new home of the San Francisco 49ers, has been called the “future of the NFL” — a $9 billion league that has plans to grow even bigger over the next...more

11/10/2014 - Sports

Are Fantasy Sports Operators Betting on the Right Game?

With the start of the NFL season, football fans are measuring player performance and building virtual rosters for season-long fantasy sports leagues. These commissioner-style games, in which players create fantasy...more

9/25/2014 - Fantasy Sports Football NFL

Where is all the World Cup action? Not in Brazil

While the best players and teams in the world are competing on the pitch, major Internet and social media players are going all out for the 2014 FIFA World Cup, giving enthusiastic fans rich, real-time, second-screen...more

7/15/2014 - Facebook FIFA Online Platforms Social Networks World Cup

Can ad auction site take brands to the big leagues?

The easiest way to think of Instant Sponsor is as the eBay of sports advertising but without the second-hand merchandise and garage sale leftovers. The California-based company runs an online auction platform that...more

6/17/2014 - Auction Internet Websites

Can a selfie change the rules of the commercial speech game?

David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well. With...more

5/20/2014 - Celebrity Endorsements First Amendment Marketing Right of Publicity

Take my iPhone out to the ballgame?

As post-season play heats up, a few folks at Major League Baseball were gathered, not in Pittsburgh or Atlanta or St. Louis or Los Angeles, but in Queens, N.Y. They weren’t at Citi Field to watch the Mets in a playoff...more

10/17/2013 - iPhone MLB Mobile Apps

King James rules off the court, too

Even before all of the confetti has hit the ground and the last float on the celebratory parade has rounded the final corner of Main Street in the champions’ home town, commentators are, well, commenting on the potential...more

8/27/2013 - Athletes Endorsements

Ivy League joins digital trend

The Ivy League this month announced that it will join the Big Ten and the PAC-12 in launching its own digital sports network, giving fans of the conference and its teams unprecedented access to their favorite team’s home and...more

5/17/2013 - Digital Goods Sports

‘D-Will’ tries cutting out the middle man

Originally published in The Chicago Daily Law Bulletin on January 15, 2013. Positive press is not always guaranteed, even for marquee players covered widely in both the regional and national sports media. That’s why...more

1/18/2013 - Internet Marketing Social Media Twitter

More Teams Try Out Dynamic Ticket Pricing for Regular Season Games

Originally published in Chicago Daily Law Bulletin on December 18, 2012. Sports teams have long experienced challenges in setting ticket prices in the traditional way — months in advance of the season and with only few...more

12/28/2012 - Ticket Pricing

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