In what looks like a well executed steal, PepsiCo signed a five-year corporate sponsorship deal in April with the National Basketball Association, replacing the Coca-Cola Co. — which had a 29-year sponsorship relationship...more
While it’s no secret that Facebook and Twitter dominate live sports-related chatter on social media, this year’s underdog, Snapchat, made a bold play for an upset during the NCAA’s March Madness.
The Our Stories feature...more
Spring training is underway in Florida and Arizona, and Major League Baseball has a new commissioner, new executive leadership and a persistent challenge.
MLB has the oldest and least diverse fan base of any of the...more
A “sock-strewn tract house” with a clubhouse/crash-pad vibe and multiple Internet connections on an ordinary side street in an island city east of San Francisco. A bungalow in Venice Beach, Calif. A rented house in Hoffman...more
The morning after the last game of the 2014 World Series, Joe Torre got up early, put on a new uniform and flew to New York to get to work. Torre isn’t trying to make a comeback as a manager. The Hall of Famer and World...more
Harris Poll, a company that has asked adult fans to identify their favorite sport each year since 1985, recently reported that professional football is the most popular sport in America — for the 30th year in a...more
Slated to host Super Bowl 50 in February 2016, Levi’s Stadium, the new home of the San Francisco 49ers, has been called the “future of the NFL” — a $9 billion league that has plans to grow even bigger over the next...more
With the start of the NFL season, football fans are measuring player performance and building virtual rosters for season-long fantasy sports leagues.
These commissioner-style games, in which players create fantasy...more
While the best players and teams in the world are competing on the pitch, major Internet and social media players are going all out for the 2014 FIFA World Cup, giving enthusiastic fans rich, real-time, second-screen...more
The easiest way to think of Instant Sponsor is as the eBay of sports advertising but without the second-hand merchandise and garage sale leftovers.
The California-based company runs an online auction platform that...more
David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well.
As post-season play heats up, a few folks at Major League Baseball were gathered, not in Pittsburgh or Atlanta or St. Louis or Los Angeles, but in Queens, N.Y.
They weren’t at Citi Field to watch the Mets in a playoff...more
Even before all of the confetti has hit the ground and the last float on the celebratory parade has rounded the final corner of Main Street in the champions’ home town, commentators are, well, commenting on the potential...more
The Ivy League this month announced that it will join the Big Ten and the PAC-12 in launching its own digital sports network, giving fans of the conference and its teams unprecedented access to their favorite team’s home and...more
Originally published in The Chicago Daily Law Bulletin on January 15, 2013.
Positive press is not always guaranteed, even for marquee players covered widely in both the regional and national sports media. That’s why...more
Originally published in Chicago Daily Law Bulletin on December 18, 2012.
Sports teams have long experienced challenges in setting ticket prices in the traditional way — months in advance of the season and with only few...more