Seth A. Rose

Seth A. Rose

Loeb & Loeb LLP

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Social media boosting college football popularity

Harris Poll, a company that has asked adult fans to identify their favorite sport each year since 1985, recently reported that professional football is the most popular sport in America — for the 30th year in a...more

11/25/2014 - College Athletes Football Harris Poll Social Media Social Networks Sports

Here’s the skinny on Levi’s new high-tech stadium

Slated to host Super Bowl 50 in February 2016, Levi’s Stadium, the new home of the San Francisco 49ers, has been called the “future of the NFL” — a $9 billion league that has plans to grow even bigger over the next...more

11/10/2014 - Sports

Are Fantasy Sports Operators Betting on the Right Game?

With the start of the NFL season, football fans are measuring player performance and building virtual rosters for season-long fantasy sports leagues. These commissioner-style games, in which players create fantasy...more

9/25/2014 - Fantasy Sports Football NFL

Where is all the World Cup action? Not in Brazil

While the best players and teams in the world are competing on the pitch, major Internet and social media players are going all out for the 2014 FIFA World Cup, giving enthusiastic fans rich, real-time, second-screen...more

7/15/2014 - Facebook FIFA Online Platforms Social Networks World Cup

Can ad auction site take brands to the big leagues?

The easiest way to think of Instant Sponsor is as the eBay of sports advertising but without the second-hand merchandise and garage sale leftovers. The California-based company runs an online auction platform that...more

6/17/2014 - Auction Internet Websites

Can a selfie change the rules of the commercial speech game?

David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well. With...more

5/20/2014 - Celebrity Endorsements David Ortiz First Amendment Marketing Right of Publicity

Take my iPhone out to the ballgame?

As post-season play heats up, a few folks at Major League Baseball were gathered, not in Pittsburgh or Atlanta or St. Louis or Los Angeles, but in Queens, N.Y. They weren’t at Citi Field to watch the Mets in a playoff...more

10/17/2013 - iPhone MLB Mobile Apps

King James rules off the court, too

Even before all of the confetti has hit the ground and the last float on the celebratory parade has rounded the final corner of Main Street in the champions’ home town, commentators are, well, commenting on the potential...more

8/27/2013 - Athletes Endorsements

Ivy League joins digital trend

The Ivy League this month announced that it will join the Big Ten and the PAC-12 in launching its own digital sports network, giving fans of the conference and its teams unprecedented access to their favorite team’s home and...more

5/17/2013 - Digital Goods Ivy League Sports

‘D-Will’ tries cutting out the middle man

Originally published in The Chicago Daily Law Bulletin on January 15, 2013. Positive press is not always guaranteed, even for marquee players covered widely in both the regional and national sports media. That’s why...more

1/18/2013 - Deron Williams Internet Marketing Nets Social Media Twitter

More Teams Try Out Dynamic Ticket Pricing for Regular Season Games

Originally published in Chicago Daily Law Bulletin on December 18, 2012. Sports teams have long experienced challenges in setting ticket prices in the traditional way — months in advance of the season and with only few...more

12/28/2012 - Ticket Pricing

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