In what looks like a well executed steal, PepsiCo signed a five-year corporate sponsorship deal in April with the National Basketball Association, replacing the Coca-Cola Co. — which had a 29-year sponsorship relationship...more
Spring training is underway in Florida and Arizona, and Major League Baseball has a new commissioner, new executive leadership and a persistent challenge.
MLB has the oldest and least diverse fan base of any of the...more
The morning after the last game of the 2014 World Series, Joe Torre got up early, put on a new uniform and flew to New York to get to work. Torre isn’t trying to make a comeback as a manager. The Hall of Famer and World...more
David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well.
Originally published in The Chicago Daily Law Bulletin on January 15, 2013.
Positive press is not always guaranteed, even for marquee players covered widely in both the regional and national sports media. That’s why...more