Seth A. Rose

Seth A. Rose

Loeb & Loeb LLP

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Why the Low-Tech T-shirt Still Reigns Supreme

In our digitally driven world where wearable technologies, smartphones and tablets are ubiquitous, where the “second screen experience” drives marketing and advertising decisions and curated Facebook, Twitter and Instagram...more

7/27/2015 - Brand Marketing Social Media Social Networks Sports Sports Apparel

Olympic Athletes May Get Chance to Sport Sponsors

Taking office amid widespread criticism surrounding Russian anti-gay legislation and the Sochi Winter Games, International Olympic Committee President Thomas Bach began his leadership in 2013 with reform on his agenda. “It’s...more

7/22/2015 - Advertising Athletes Brand Celebrity Endorsements Fund-raising Marketing Olympics Rule 50 Social Media Sponsors

Pro Sports in Pepsi's Court with NBA Deal

In what looks like a well executed steal, PepsiCo signed a five-year corporate sponsorship deal in April with the National Basketball Association, replacing the Coca-Cola Co. — which had a 29-year sponsorship relationship...more

6/2/2015 - Advertising Basketball Coca Cola Marketing NBA PepsiCo Sports

MLB Using Technology to Expand its Reach

Spring training is underway in Florida and Arizona, and Major League Baseball has a new commissioner, new executive leadership and a persistent challenge. MLB has the oldest and least diverse fan base of any of the...more

3/25/2015 - Advertising Baseball Marketing Media MLB Social Networks Sports

Brands weigh benefits, risks of ‘cause-related marketing’

The morning after the last game of the 2014 World Series, Joe Torre got up early, put on a new uniform and flew to New York to get to work. Torre isn’t trying to make a comeback as a manager. The Hall of Famer and World...more

1/9/2015 - Brand Cause Marketing Charitable Donations Charitable Organizations Marketing Partnerships

Can a selfie change the rules of the commercial speech game?

David Ortiz, known affectionately as “Big Papi,” is larger than life. As a clutch hitter for the Boston Red Sox, Ortiz’s swing is only matched by his big, friendly personality — both of which have served him well. With...more

5/20/2014 - Celebrity Endorsements First Amendment Marketing Right of Publicity

‘D-Will’ tries cutting out the middle man

Originally published in The Chicago Daily Law Bulletin on January 15, 2013. Positive press is not always guaranteed, even for marquee players covered widely in both the regional and national sports media. That’s why...more

1/18/2013 - Internet Marketing Social Media Twitter

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