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Touch Trademark Update

‘Tis the Season for billboard ads like this, sorry Nancy. Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog. That early blog post noted Diageo’s federally-registered...more

12/16/2013 - Advertising Billboards Marketing Trademarks USPTO

Tonight We Tanqueray a Trademark

Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this...more

11/18/2013 - Advertising Brand Logos Wine & Alcohol

Driving Differentiation

Jason Voiovich, Director of Corporate Marketing, Logic PD Co-Branding outside of the footwear industry helps create competitive space with Nike...more

8/20/2013 - Advertising Brand Marketing Nike Trademarks

Another Nominative Fair Use Example?

Twitter seems to be going strong, despite early questions about whether it would ever shed the notion of being a waste of time, as evidenced by this currently running billboard ad...more

6/3/2013 - Advertising Fair Use Social Media Twitter

Uncomfortable Medical Advertisements

The colonoscopy has been the butt of jokes among medical procedures for a long time, but it is actually no laughing matter, as the Minnesota Department of Health’s Sage Scopes graphic billboard campaign reveals...more

5/17/2013 - Advertising

Rapala Billboard Ads Continue to Engage

It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement....more

5/7/2013 - Advertising Design Patent Trademarks

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more

4/8/2013 - Advertising Brand Marketing PepsiCo

McDonald’s Trade Dress? State Farm is There.

Passing by a roadside billboard recently (below is a miniature version I found in the Minneapolis skyway system), my first thought was, wow, McDonald’s is getting into the juicy lucy business...more

3/4/2013 - Advertising McDonalds State Farm Trade Dress

Super (Bowl) Sunday, Ads Coming Soon

Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” – February 3rd (that date sounds familiar)...more

2/1/2013 - Advertising Licenses Logos NFL Super Bowl

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