With all the golf coverage of the Masters Tournament and the coveted Green Jacket, this past weekend, it seemed particularly appropriate to report on a recent trademark case involving the miniature variety of golf: Putt-Putt,...more
The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more
Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation...more
It has been almost six months since oral argument before the TTAB over the question of whether the word “footlong” is a trademark or a generic name for a type of sandwich. What type of sandwich you ask? One about twice as...more
Remember how important it is to stay on the right side of the suggestive/descriptive line when it comes to making proper use of a brand name?...more
If you were a Band-Aid brand adhesive bandage, and you were cut, would you protect yourself?
Brent, sorry I couldn’t help myself, I’m still enjoying your Louis Vuitton waffle-maker post.
With that intro, let’s turn...more
Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more
It has been a while since we’ve added another page to the Genericide Watch, so a little trip to Candyland, the Twin Cities’ local iconic and old fashioned candy shop, didn’t disappoint...more
We recently focused our attention on a very unique-looking, dare I say distinctive, retail store exterior design; for a quick reminder, see below.
The recent craze for self-serve frozen yogurt shops – where you pay by...more
How about a little levity for your weekend preparations?
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the...more