Steve Baird

Steve Baird

Winthrop & Weinstine, P.A.

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Latest Posts › Coca Cola

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Coke Walks Tightrope in ZERO Branding

As you may recall, last September we wrote about Coca-Cola’s Significant Interest in Zero Marks, discussing Coca-Cola’s defense of a trademark infringement suit brought by an individual named Mirza Baig, who claimed rights in...more

4/20/2015 - Brand Coca Cola Food Manufacturers Popular Trademark Infringement Trademark Litigation Trademarks

Mmm (Mmm, Good) Coca-Cola?

Love the recent holiday billboard ad for the beloved Coca-Cola brand! Having said that, whenever I see branding around the sound Mmm, for food and beverage products, even if it is only one Mmm, and not back-to-back...more

11/25/2014 - Brand Campbell Soup Company Coca Cola

Coca-Cola’s Significant Interest in Zero Marks

Coca-Cola just announced it is introducing Coke Zero in India, which will make it the sub-brand’s 149th market in the world, a truly remarkable reach. As the popular Coke Zero brand is approaching its tenth anniversary...more

9/30/2014 - Brand Coca Cola Popular Trademarks

Coca-Cola Open for Co-Branding?

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more

7/29/2013 - Brand Coca Cola Fair Use Ford Motor Logos Marketing Trademarks

When Less is More: Bits and Pieces of Brands

There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more

7/2/2013 - Brand Coca Cola Marketing Trademarks

Happiness is a Federally-Registered Mark

It should be no surprise that the famous Coca-Cola brand name is federally-registered. One of the many significant benefits of federal registration is the USPTO’s obligation to refuse registration of third party marks that...more

6/5/2013 - Coca Cola Filing Fees Registration Trademarks USPTO

The Most Famous Bottle Design, Forever?

Coca-Cola settled on its famous contour bottle design almost 100 years ago, in 1916, after several years of trials with other far less distinctive shapes (at least under today’s standards)...more

5/20/2013 - Coca Cola Trademarks

Pepsi, No Coke: Branding Nonsense at Work?

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more

1/21/2013 - Brand Coca Cola PepsiCo

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