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Coca-Cola Open for Co-Branding?

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more

7/29/2013 - Brand Coca Cola Fair Use Ford Motor Logos Marketing Trademarks

When Less is More: Bits and Pieces of Brands

There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more

7/2/2013 - Brand Coca Cola Marketing Trademarks

Happiness is a Federally-Registered Mark

It should be no surprise that the famous Coca-Cola brand name is federally-registered. One of the many significant benefits of federal registration is the USPTO’s obligation to refuse registration of third party marks that...more

6/5/2013 - Coca Cola Filing Fees Registration Trademarks USPTO

The Most Famous Bottle Design, Forever?

Coca-Cola settled on its famous contour bottle design almost 100 years ago, in 1916, after several years of trials with other far less distinctive shapes (at least under today’s standards)...more

5/20/2013 - Coca Cola Trademarks

Pepsi, No Coke: Branding Nonsense at Work?

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more

1/21/2013 - Brand Coca Cola PepsiCo

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