Latest Posts › Genericide

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What Are You Thinking, Coke Zero?

The above advertising billboard is plastered all over the Twin Cities at the moment, and it got me thinking, so here I am, once again, writing about Coke Zero, remember this can?...more

“Hook and Loop” Meet Chutes and Ladders

Nearly everyone in the IP community is talking about the hilarious viral Velcro music video released last week. Hat tip to Patently-O, Martha, and Brett...more

10/3/2017  /  Advertising , Brand , Generic , Genericide , Trademarks

Samsung Boards Brandverbing Bandwagon

Samsung appears to be the most recent brand to board the brandverbing bandwagon with its Galaxy Note 4 advertising campaign, asking the critical question: Do You Note? Samsung has federally-registered in the U.S. the...more

2/16/2015  /  Advertising , Genericide , Samsung , Trademarks

BAND-AID, TM Death by a Thousand Cuts?

If you were a Band-Aid brand adhesive bandage, and you were cut, would you protect yourself? Brent, sorry I couldn’t help myself, I’m still enjoying your Louis Vuitton waffle-maker post. With that intro, let’s turn...more

2/18/2013  /  Brand , Genericide , Trademarks
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