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Your Favorite App-Based Ride Service?

Before you answer the question posed in the title of this post, your initial question might be: What is an App-Based Ride Service? The Minneapolis St. Paul International Airport is using a handy sign directing passengers on...more

1/30/2017  /  Marketing , Mobile Apps , Uber

When Less is More

Love the simplicity and honesty of this sign, captured on vacation, in a cozy crepe spot (had to get out of my chair and walk across the dining room to read the smaller print, well worth the steps)...more

1/16/2017  /  Corporate Branding , Marketing

America’s Most Watered-Down Beer (Name)?

Last week the Twittersphere was chirping loudly and negatively in response to reports that Belgian-owned Inbev would be replacing the Budweiser brand name with “America” on beer cans, as shown above. No bow-tie can shape in...more

Self-Inflicted Cuts That Can Kill a Trademark?

We have some razor sharp readers and guest bloggers. We’re deeply thankful and especially grateful when our readers and guest bloggers send us real life illustrations of marketing pitfalls we’ve identified, sliced and diced...more

Retail Store Branding With a Weak Dollar

It costs dollars to create a brand. It costs dollars to protect a brand. And, it probably costs more dollars to protect an inherently weak brand and mark over a strong one. So, choose wisely....more

Will Marketing Pitfall Lead to Sand Pounding?

Preparing to send off to college my two oldest sons, led us to Ling & Louie’s Asian Bar & Grill’s rooftop patio on Minneapolis’ Nicollet Mall last week, and we found an interesting menu item. Under the Sandwiches...more

8/17/2015  /  Brand , Marketing , Trademarks

Still Smashing Trademark Rights?

Why does Smashburger continue down this road of smashing its trademark rights? Especially, despite our previous cautions...more

Softening a Double Entendre With a Picture?

It has been a while since I’ve seen a billboard in the Twin Cities worth writing about, but this one engaged my attention. Let’s hope for more as our weather turns for the better. It appears the Minnesota Department of...more

5/19/2015  /  Billboards , Marketing

We Prefer A More Subtle, Delicate Approach

For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic...more

1/26/2015  /  Business Development , Marketing

Mayhem: Ahem, Metaphorically Speaking

Metaphors are a good choice for trademarks. A metaphor typically requires some thought, imagination or perception to understand the connection between the mark and what’s for sale....more

11/3/2014  /  Brand , Marketing , Trademarks

What’s In Your Wallet, a Cafe?

Since 2000, Capital One Financial — the nation’s largest direct bank – has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial services...more

Fair Use of GM’s Corvette Stingray?

While filling up my gas tank at our local Costco last week I coudn’t resist capturing this photo of pump signage to ask our dear readers a few pointed questions...more

Eat More Walleye?

It’s that time of year again, the Minnesota fishing opener is upon us this weekend, so Rapala is sporting its new billboard in the Twin Cities metro area, as shown below...more

Beretta, (No) Thank You Very Much . . . .

Apparently Elvis Presley was a well-known Beretta gun owner during his life, so I suppose his lips might have uttered the words “Beretta, thank you very much.” The King’s estate, however, isn’t thankful about an Elvis-themed...more

4/18/2014  /  False Advertising , Marketing

Handcrafted Intellectual Property in 2014

What best describes your work? Inexpensive? Cost effective? Robotic? Low budget? High volume? Or, do you deliver excellence — unique, distinctive, valuable, sculpted, tailored, and handmade solutions with your wealth...more

Touch Trademark Update

‘Tis the Season for billboard ads like this, sorry Nancy. Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog. That early blog post noted Diageo’s federally-registered...more

12/16/2013  /  Advertising , Billboards , Marketing , Trademarks , USPTO

Jell-O Revival From What?

Earlier this month E.J. Schultz of AdAge wrote about Kraft’s plan to revive Jell-O: “For Kraft Foods Group, J-E-L-L-O has spelled disappointment of late. The brand — once known for fun advertising starring the likes of...more

8/30/2013  /  Brand , Marketing , Trademarks

Driving Differentiation

Jason Voiovich, Director of Corporate Marketing, Logic PD Co-Branding outside of the footwear industry helps create competitive space with Nike...more

8/20/2013  /  Advertising , Brand , Marketing , Nike , Trademarks

Coca-Cola Open for Co-Branding?

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more

A New Test for Trademark Suggestiveness

Let’s call it the Family Feud test of trademark suggestiveness . . . We’ve written a lot here about the all-important Spectrum of Distinctiveness, a key tool for those who name products and services, and for those who...more

A Floating Feather Suggests What to You?

Recently I happened upon an interesting non-traditional, non-verbal, federally-registered trademark that is sure to inspire multiple naming/branding/design posts for me down the road, and I’m anticipating they’ll be so easy...more

7/18/2013  /  Brand , Design Patent , Marketing , Trademarks

Eh, it’s Ey?

Ernst & Young, here is to hoping you can take a little joke about your new truncated name, EY...more

7/15/2013  /  Brand , Marketing , Trademarks

But, What About the Legal Implications of Color Selections in Brand Strategy?

Yesterday Thomson Dawson of the Blake Project published an interesting blog post on the Branding Strategy Insider called “The Importance of Color in Branding Strategy.” It is an important read for both marketing types and...more

Get to Know Mr. C, But Where Are His Eyes?

Earlier this year Tiffany and I had a chance to learn about Procter & Gamble’s creative efforts in bringing Mr. Clean to life at the FUSE Conference in Chicago....more

When Less is More: Bits and Pieces of Brands

There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more

7/2/2013  /  Brand , Coca Cola , Marketing , Trademarks
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