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What’s In Your Wallet, a Cafe?

Since 2000, Capital One Financial — the nation’s largest direct bank – has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial services...more

5/19/2014 - Banks Brand Capital One Financial Products Marketing Trademarks USPTO

Fair Use of GM’s Corvette Stingray?

While filling up my gas tank at our local Costco last week I coudn’t resist capturing this photo of pump signage to ask our dear readers a few pointed questions...more

5/12/2014 - Advertising Costco Fair Use General Motors Marketing Trademarks

Eat More Walleye?

It’s that time of year again, the Minnesota fishing opener is upon us this weekend, so Rapala is sporting its new billboard in the Twin Cities metro area, as shown below...more

5/5/2014 - Advertising Fishing Industry Marketing Trademarks USPTO

Beretta, (No) Thank You Very Much . . . .

Apparently Elvis Presley was a well-known Beretta gun owner during his life, so I suppose his lips might have uttered the words “Beretta, thank you very much.” The King’s estate, however, isn’t thankful about an Elvis-themed...more

4/18/2014 - Beretta Elvis Presley False Advertising Marketing

Handcrafted Intellectual Property in 2014

What best describes your work? Inexpensive? Cost effective? Robotic? Low budget? High volume? Or, do you deliver excellence — unique, distinctive, valuable, sculpted, tailored, and handmade solutions with your wealth...more

12/23/2013 - Federal Trademark Register Marketing Trademarks

Touch Trademark Update

‘Tis the Season for billboard ads like this, sorry Nancy. Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog. That early blog post noted Diageo’s federally-registered...more

12/16/2013 - Advertising Billboards Marketing Trademarks USPTO

Jell-O Revival From What?

Earlier this month E.J. Schultz of AdAge wrote about Kraft’s plan to revive Jell-O: “For Kraft Foods Group, J-E-L-L-O has spelled disappointment of late. The brand — once known for fun advertising starring the likes of...more

8/30/2013 - Brand Marketing Trademarks

Driving Differentiation

Jason Voiovich, Director of Corporate Marketing, Logic PD Co-Branding outside of the footwear industry helps create competitive space with Nike...more

8/20/2013 - Advertising Brand Marketing Nike Trademarks

Coca-Cola Open for Co-Branding?

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more

7/29/2013 - Brand Coca Cola Fair Use Ford Motor Logos Marketing Trademarks

A New Test for Trademark Suggestiveness

Let’s call it the Family Feud test of trademark suggestiveness . . . We’ve written a lot here about the all-important Spectrum of Distinctiveness, a key tool for those who name products and services, and for those who...more

7/24/2013 - Brand Inherently Distinctive Marketing Suggestive Marks Trademarks

A Floating Feather Suggests What to You?

Recently I happened upon an interesting non-traditional, non-verbal, federally-registered trademark that is sure to inspire multiple naming/branding/design posts for me down the road, and I’m anticipating they’ll be so easy...more

7/18/2013 - Brand Design Patent Marketing Trademarks

Eh, it’s Ey?

Ernst & Young, here is to hoping you can take a little joke about your new truncated name, EY...more

7/15/2013 - Brand Marketing Trademarks

But, What About the Legal Implications of Color Selections in Brand Strategy?

Yesterday Thomson Dawson of the Blake Project published an interesting blog post on the Branding Strategy Insider called “The Importance of Color in Branding Strategy.” It is an important read for both marketing types and...more

7/12/2013 - Brand Business Development Color Marks Marketing Trademarks

Get to Know Mr. C, But Where Are His Eyes?

Earlier this year Tiffany and I had a chance to learn about Procter & Gamble’s creative efforts in bringing Mr. Clean to life at the FUSE Conference in Chicago....more

7/8/2013 - Brand Business Development Marketing Trademarks

When Less is More: Bits and Pieces of Brands

There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more

7/2/2013 - Brand Coca Cola Marketing Trademarks

Inspiration for a Non-Traditional Trademark?

What an honor it was to be part of the 2013 Dieline Package Design conference at HOW Design Live, last week in San Francisco, thanks again for the opportunity Andrew!...more

7/1/2013 - Marketing Method Inc. Product Packaging Trademarks

OfficeMax’s Rubber Band Ball Brand Symbol

OfficeMax has been sporting its friendly and colorful rubber band ball brand signal on billboard advertising and delivery trucks for some time, but yesterday is the first time I’ve noticed prominent static use of the bouncy...more

5/2/2013 - Marketing Trademarks

The Time Needed to Build a Strong Brand

It’s been a little more than a week, and I still have the FUSE conference on my mind. One of the more entertaining speakers at FUSE was a futurist by the name of Magnus Lindkvist who talked about “The Attack of the...more

4/26/2013 - Business Development Marketing Photographs

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more

4/8/2013 - Advertising Brand Marketing PepsiCo

So, I Stand (Happily) Corrected . . . Starbucks

A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone...more

3/28/2013 - Logos Marketing Starbucks

Armstrong Lanced from Livestrong Identity

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation...more

3/19/2013 - Brand Lance Armstrong Livestrong Marketing

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