Steve Baird

Steve Baird

Winthrop & Weinstine, P.A.

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Latest Posts › McDonalds


Is Ronald McDonald Lovin’ This Fryday?

When I recently snapped the above image of a t-shirt on display at a large retailer in the Twin Cities, it made me want to ask the same question many survey experts will ask of respondents to determine whether a likelihood of...more

11/16/2015 - Color Marks Likelihood of Confusion McDonalds Trademarks

A Fluid Family of Trademarks?

John Welch over at the TTABlog recently reported that oral argument will be heard by the TTAB later this month in McDonald’s opposition of McSweet LLC’s application to federally register McSweet for pickled vegetable...more

9/4/2013 - Brand McDonalds Trademarks

This Mac Needs a Knife Too

Louis Armstrong first performed “Mack the Knife” in 1956, a year later McDonald’s introduced the Big Mac, and then, Bobby Darin’s version of ”Mack the Knife” became a chart-topper in 1959....more

6/17/2013 - McDonalds Trademarks USPTO

McDonald’s Trade Dress? State Farm is There.

Passing by a roadside billboard recently (below is a miniature version I found in the Minneapolis skyway system), my first thought was, wow, McDonald’s is getting into the juicy lucy business...more

3/4/2013 - Advertising McDonalds State Farm Trade Dress

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