Steve Baird

Steve Baird

Winthrop & Weinstine, P.A.

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Latest Posts › PepsiCo

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Pepsi Gets Grip on MLB All-Star Extravaganza

How cool is it to have the MLB All-Star Game and related events, right here in Minneapolis? Very. As the advertisement shows, Pepsi is playing a large role in the event, as the “Official Soft Drink” of the MLB All-Star...more

7/10/2014 - Advertising MLB PepsiCo Popular Trademarks USPTO

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more

4/8/2013 - Advertising Brand Marketing PepsiCo

Pepsi, No Coke: Branding Nonsense at Work?

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more

1/21/2013 - Brand Coca Cola PepsiCo

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