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Packaging that Kills (a Trademark)

Killer packaging is a good thing. It can increase sales and establish a stronger emotional bond between the consumer and the product brand. The current packaging of Snack Factory’s Pretzel Crisps pretzel crackers might...more

3/3/2014 - Product Packaging Trademarks

Inspiration for a Non-Traditional Trademark?

What an honor it was to be part of the 2013 Dieline Package Design conference at HOW Design Live, last week in San Francisco, thanks again for the opportunity Andrew!...more

7/1/2013 - Marketing Method Inc. Product Packaging Trademarks

Inherently Distinctive Product Packaging?

Earlier this month, we asked whether [yo]gurt(lab) has an inherently distinctive interior restaurant environment? This week, we’re focused on product packaging, and ask whether Spine Vodka has enough meat on the bones...more

1/14/2013 - Inherently Distinctive Product Packaging Trademarks

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