Steve Baird

Steve Baird

Winthrop & Weinstine, P.A.

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Latest Posts › Super Bowl


Anticipating Super Bowl L: A Branding Loser?

Now that Super Bowl XLIX is in the rear view mirror, and the New England Patriots have been duly congratulated for winning anything but a Mediocre Bowl, for those of us with no pigskin in the big game this year, it’s time to...more

2/2/2015 - Advertising Football Super Bowl Television Commercials Trademarks

The NFL’s Super Bowl Trademark Nonsense

It’s that time of year again. Time to tiptoe around and avoid use of or make any reference to the Super Bowl. Whoops. Anyway, we’ve discussed this phenomenon before...more

1/28/2015 - Advertising Football NFL Sports Super Bowl Trademarks

The Mediocre Bowl and Interspersed Ads?

With all the hype and chirping leading up to The Big Game, as one of the many who didn’t have a “horse” in the race, as someone just looking to enjoy an exciting and competitive game, I’ll borrow Richard Sherman’s infamous...more

2/4/2014 - Super Bowl

The Super Bowl XLVII Ads, Our Takes

So, another Super Bowl is now in the books, and another collection of Super Bowl ads has aired. Next time there is a 35-minute delay resulting from a power outage, my vote is to watch more ads instead of watch and listen to...more

2/4/2013 - Super Bowl Television Commercials

Super (Bowl) Sunday, Ads Coming Soon

Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” – February 3rd (that date sounds familiar)...more

2/1/2013 - Advertising Licenses Logos NFL Super Bowl

NFL Thwarts Ownership of Harbowl TM

As many have written about before me, the NFL is quite protective of its rights in the SUPER BOWL trademark, so much so that some think it has earned the pejorative ”trademark bully” label, so I spilled a little digital ink...more

1/28/2013 - NFL Super Bowl Trademark Bullying Trademarks

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