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Steve Baird

Steve Baird

Winthrop & Weinstine, P.A.


Latest Posts › Trade Dress

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McDonald’s Trade Dress? State Farm is There.

Passing by a roadside billboard recently (below is a miniature version I found in the Minneapolis skyway system), my first thought was, wow, McDonald’s is getting into the juicy lucy business...more

3/4/2013 - Advertising McDonalds State Farm Trade Dress

The Not-So-Happy Place of Genericness

Restaurant trade dress is possible to own when the claimed trade dress is distinctive and non-functional, think Taco Cabana. Restaurant trade dress can be so unique in the marketplace that distinctiveness is presumed with a...more

2/11/2013 - Generic Infringement Inherently Distinctive Resorts & Restaurants Trade Dress

Inherently Distinctive Restaurant Interior?

We recently focused our attention on a very unique-looking, dare I say distinctive, retail store exterior design; for a quick reminder, see below. The recent craze for self-serve frozen yogurt shops – where you pay by...more

1/3/2013 - Brand Trade Dress

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