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Coca-Cola’s Significant Interest in Zero Marks

Coca-Cola just announced it is introducing Coke Zero in India, which will make it the sub-brand’s 149th market in the world, a truly remarkable reach. As the popular Coke Zero brand is approaching its tenth anniversary...more

9/30/2014 - Brand Coca Cola Popular Trademarks

Googling Doesn’t Break Google Trademark

Our friend Professor Eric Goldman, over at his Technology and Marketing Law Blog, reported earlier this week that the Google trademark has survived a genericness attack by a fellow named David Elliot. Below is a link to Mr....more

9/26/2014 - Google Trademarks

Amici Weigh in on “Right to Register v. Right to Use” Trademark Case at Supreme Court

More than three months ago, we sounded the alarm about an important trademark case to consider the interplay between the right to register and the right to use a trademark:...more

9/23/2014 - Federal Trademark Register Popular SCOTUS Trademark Litigation Trademarks

Will Montana-Based Victory Energize Win Its “Trademark Bully” Charge Against Monster?

Last week more allegations of “trademark bullying” appeared in the headlines. This time, Victory Energize, an energy drink company based in Missoula, Montana, is calling out Monster Energy for sending a cease and desist...more

9/22/2014 - Cease and Desist Infringement Likelihood of Confusion Monster Energy Drinks Popular Trade Dress Trademark Bullying Trademarks

(Subway) Eat Flesh, An Effective Parody?

This past weekend one of my sons said, “Dad, I have a good blog topic for you.” After he explained, it was clear, yes, son you do! So, he sent me the photo to the left. It is one that he recently snapped at a place that sells...more

9/15/2014 - Fast-Food Industry Infringement Parody Subway Trademarks

Will Chick-fil-A, uh Chicken Out?

Just so you know, this is not the post I planned to write today. Hat tip to you, Bo! It has been exactly one year since Bo Muller-Moore — the “Eat More Kale” guy from Vermont — submitted a comprehensive 71-page...more

9/9/2014 - Chick-Fil-A Trademarks USPTO

A Less Possessive Hershey’s Brand?

The possessive form of the Hershey’s brand dates back to at least as early as 1894, according to U.S. Reg. No. 54,041 – a more than 100 year old trademark registration from 1906....more

9/3/2014 - Brand Hersheys Trademarks

Another Real Lulu: Anatomy of an Affidavit

On Tuesday of this week, we discussed the trademark infringement case filed by Lulu’s Market & Deli against Lulu’s Public House (depicted above), here is a link to a pdf of the Complaint. As you will recall, we...more

8/29/2014 - Grocery Stores Infringement Injunctions Restaurant Industry Trademarks

A Real Lulu of a Trademark Infringement Case

It’s that time of year again, the Minnesota State Fair is here, and trademark issues abound, again....more

8/26/2014 - Trademark Litigation Trademarks

I’m Gumby Dammit — A Flexible Trademark?

The Minnesota History Center is currently promoting its Toys of the ’50s, ’60s and ’70s exhibit — my favorite promotional billboard is the one captured above, featuring none other than Gumby....more

8/18/2014 - Trademark Trial and Appeal Board Trademarks USPTO

Trademark Pronunciation Revisited

Remember this little gem on trademark pronunciation from the DuetsBlog archives two years ago? - Open Wide and Say Ahh: Probing Brand Name & Trademark Pronunciation Judging from a search of Google, the JD Supra...more

8/6/2014 - Brand CAFC Trademarks

SHARKNADO Trademark: Toothless Wonder?

In case you missed SHARKNADO last year, fear not, the sequel SHARKNADO 2 — The Second One, is taking the country by storm, and it is reportedly even better than the first SHARKNADO film. Not having seen either, I’m not sure...more

8/1/2014 - Entertainment Industry Merchandising Rights Movies Sharknado Trademarks USPTO

Dethroning a Right to Register a Trademark?

Last month, you will recall we wrote about the important difference between the right to register a trademark and the right to use a trademark...more

7/15/2014 - Infringement Likelihood of Confusion Registration Trademarks USPTO

Description of a Trademark with the USPTO

Continuing our discussion — from yesterday and the day before – about the description of a mark provided to the USPTO during the registration process, the below images from two unrelated federally-registered, non-verbal logos...more

7/11/2014 - Trademarks USPTO Written Descriptions

Pepsi Gets Grip on MLB All-Star Extravaganza

How cool is it to have the MLB All-Star Game and related events, right here in Minneapolis? Very. As the advertisement shows, Pepsi is playing a large role in the event, as the “Official Soft Drink” of the MLB All-Star...more

7/10/2014 - Advertising MLB PepsiCo Popular Trademarks USPTO

Apple’s Word Count for Non-Verbal Branding

A picture is said to say a thousand words, and ironically that is almost literally and exactly true when it comes to Apple’s focus on non-verbal icon branding....more

7/9/2014 - Apple Brand Trademarks

IP Solicitation Scams on the Rise

In recent months, an increasing number of companies have reported receiving official-looking intellectual property notices and solicitations. These fraudulent solicitations may take the form of invoices, renewal notices, or...more

7/1/2014 - Copyright Fraudulent Inducement Patents Popular Solicitation Trademarks USPTO

Trademark Disparagement Kills the R-Word

My father-daughter time was wonderful in London when the news hit about the USPTO ordering cancellation of the six ”Washington Redskins” trademarks as disparaging to Native Americans....more

6/20/2014 - Blackhorse v Pro-Football Disparagement Football Laches Native American Issues NFL Redskins Registration Trademark Act Trademark Trial and Appeal Board Trademarks USPTO

Do You Love Paris Too, New York?

Shopping with my daughter this past weekend on the Avenue des Champs-Élysées in Paris, on the way to the Arc de triomphe, we spotted this shop selling “I ? Paris” merchandise...more

6/16/2014 - Trademarks

Rubber Hits the Road: Rust-Oleum Trademark Case Leaves TTAB for Minnesota Federal Court

Lately we’ve been discussing more and more the difference between the right to register a trademark and the right to use a trademark. In many trademark disputes the perfect forum for an amicable resolution is the Trademark...more

6/10/2014 - Trademark Litigation Trademark Trial and Appeal Board Trademarks USPTO

Gia Nother Wine Bottle Trademark

Combing through the USPTO’s recently approved non-verbal trademark registrations revealed this little gem with Francis Ford Coppola’s name on the label (but not claimed as part of the mark)...more

6/9/2014 - Coppola Infringement Trademarks USPTO Wine & Alcohol

A Consequence of Curious Cursive TM Script

Let’s suppose you’ve been asked to search and clear the name of a bar, without seeing the design mark in the upper right and lower left hand corners of the photo below (from a recent trip to Boston)...more

6/2/2014 - 187 Trademark Searches Trademarks

Owning a New Look Through Advertisements

We’ve spilled a lot of digital ink on the importance of “look for” advertising when a brand owner wants to legally own a non-traditional trademark like a single color, or perhaps the shape of a product, or even product...more

5/27/2014 - Advertising Brand Trademarks

What’s In Your Wallet, a Cafe?

Since 2000, Capital One Financial — the nation’s largest direct bank – has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial services...more

5/19/2014 - Banks Brand Capital One Financial Products Marketing Trademarks USPTO

Fair Use of GM’s Corvette Stingray?

While filling up my gas tank at our local Costco last week I coudn’t resist capturing this photo of pump signage to ask our dear readers a few pointed questions...more

5/12/2014 - Advertising Costco Fair Use General Motors Marketing Trademarks

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