Tim, after shopping at Costco over the weekend, the reason why the 5-Hour Energy folks seem so interested in owning “Hours of Energy Now” became more apparent...more
Last month Heinz, a brand “synonymous with ketchup throughout the world,” and a seller of “650 million bottles of Heinz ketchup each year,” brought a federal trademark infringement and dilution lawsuit in Texas to enforce...more
Another father-daughter trip to Bath & Body Works (BBW) this past weekend revealed that his and her Twilight Woods personal body care products are still available for sale...more
Months after Amazon’s recent media ploy, drones continue to capture news headlines. Hours ago, an AP story ran, suggesting that the Federal Aviation Administration’s present ban on commercial drones will result in global...more
How important is the DREAM ANGELS brand to Victoria’s Secret?
Victoria’s Secret has a robust portfolio of federally-registered trademarks to protect the DREAM ANGELS sub-brand for undergarments and a line of personal...more
Killer packaging is a good thing. It can increase sales and establish a stronger emotional bond between the consumer and the product brand. The current packaging of Snack Factory’s Pretzel Crisps pretzel crackers might...more
On my last trip to Las Vegas, I captured these photos at the so-called ”Ice Bar” located in the Golden Nugget in downtown Vegas (for my digital scrapbook of trademark storytelling)...more
Over the past five years, we have spilled a lot of black digital ink discussing trademark ownership of single colors. Color continues to be an important aspect of branding and differentiation in a variety of markets,...more
MillerCoors is currently running this Lite Beer ad, promoting the limited edition original can, and taking credit for inventing the light beer category, way back in 1973....more
The Sports Bar in the Mirage Resort & Casino, located in Las Vegas, Nevada, is currently sporting a pretty interesting collection of tap beers, from left to right: Bud Light, Goose Island Honker’s Ale, Stella Artois,...more
Here is a blast from the past: The D-Word: What Ever You Do, Don’t “Describe” Your Brand!
And, here is something a little more recent that I found on a recent business trip to Las Vegas...more
Seeing these on the store shelf this weekend reminded me that we are still anxiously awaiting the USPTO’s decision from the Trademark Trial and Appeal Board (TTAB) as to whether the words “pretzel crisps” will be found...more
Little did I know that my temporary holiday-season addiction to the QuizUp Logos game would giddyup another blog post regarding non-verbal logo similarity....more
New stuff that spreads really fast never ceases to amaze me. Remember the viral music video from Norway earlier this year? The What Does the Fox Say video amassed another 200 million views since my post from six weeks ago!...more
What best describes your work? Inexpensive? Cost effective? Robotic? Low budget? High volume?
Or, do you deliver excellence — unique, distinctive, valuable, sculpted, tailored, and handmade solutions with your wealth...more
‘Tis the Season for billboard ads like this, sorry Nancy.
Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog.
That early blog post noted Diageo’s federally-registered...more
My iPhone captured this Salvation Army ad posted on a Minneapolis bus that I was following this morning in snowy and very slow traffic.
Given how prominently the Red Kettle has become in Salvation Army advertisements,...more
When you hang around trademark disputes long enough you start to see patterns, at least, at the ends of the spectrum (or not).
We have spilled much digital ink over allegations of “trademark bullying” — something that...more
There is a brand new exposer of potential intellectual property violations on the scene, meet LogoThief.
“We exist to name and shame logo thieves and all others who plagiarise the work of logo designers.”
Last week, Works Design Group highlighted five vodka bottle designs to love. No doubt, a nice collection of very creative work. This stacked ice cube design is my favorite from their set...more
As a frustrated and bored Minnesota Vikings fan, Monday Night Football last evening caught my attention with the division battle between the Green Bay Packers and the Chicago Bears. In case you missed it, the Packers lost to...more
Fame tends to attract attention, and imitation, especially unwanted imitation from, well, even pests. The Google trademark appears to have obtained such a high degree of fame that no third party can include the word “Google”...more
One of the unfortunate aspects of trademark practice is the permission that exists in the law to challenge the motives and intentions of people.
Unfortunate, because this permission is frequently abused, especially by...more
Seth Godin – famous for inspiring those who create to “shipit” — took the opportunity yesterday to respond to those who contend he encourages others to “just ship it.”...more
Ylvis, the Norwegian music/comedy duo, recently revealed the secret of the fox to more than a hundred and twenty-three million viewers on YouTube (as of this posting), answering the vexing question: What does the fox say?...more