Susan Neuberger Weller

Susan Neuberger Weller

Mintz Levin

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The (Best) Method to the Madness Behind Choosing a Company Name or Mark

The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle,...more

7/23/2013 - Brand Color Marks Marketing Trade Names Trademarks

RG3 and Common Law Trademark Rights: What You Don’t Know Can Hurt You

Following in the footsteps of many sports and entertainment celebrities, the Washington Redskins’ quarterback Robert Griffin III, through his company Thr3escompany LLC, filed a number of US trademark and service mark...more

7/9/2013 - Color Marks Fluid Trademarks Trademark Litigation Trademark Policing Trademarks

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