You see it quite often, phrases like “The Best Car in America” or “America’s Favorite Restaurant” used in advertising. The Trademark Office does not consider the truth of these statements when considering an application for...more
12/7/2012
- Trademarks USPTO
Over a year ago, Steve and I authored a piece in the Minnesota Business Journal discussing two-faced brands, these are brands that use both a formal trademark and a less formal, often truncated, trademark....more
11/28/2012
- Brand Trademarks
