I had the great fortune to attend the recent FUSE conference held in Chicago for design and branding professionals, and see Oscar-nominated documentary filmmaker Morgan Spurlock speak.
As I was enjoying a Wendy’s chocolate frosty, I began thinking about the new Wendy’s logo I had seen in several articles on Yahoo! In the midst of the hoopla about the “hidden” or subliminal message in the new logo, I got to...more
Steve Baird and I attended the FUSE Design & Culture // Brand Strategy & Packaging Conference in Chicago last week. We learned from many enlightening speakers and met an impressive collection of design and marketing...more
Coincidentally (or perhaps by design), Tiffany and Company (“Tiffany”) filed suit on Valentine’s Day against Costco Wholesale Corporation (“Costco”) to protect its trademark with respect to engagement rings. We know from our...more