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Tissue Tussles at the Trademark Office

Each of the seasons has its own soundtrack to signal its transition. Spring is symbolized by the chirping of robins and sparrows. The sound of the grill and the splashing in the pool announces the arrival of Summer....more

Where We’re Going, We Don’t Need Ads

Where are we going? The future. Well, 1985’s future, as predicted in 1989. And technically, it’s not the future anymore; it’s the present (and soon, the past). You see, in the movie series Back to the Future, today, October...more

Beer for Breakfast: Lessons in Co-Branding from General Mills

Yesterday General Mills announced that it had partnered with Fulton Brewery to create HefeWheaties: a limited edition brew. The beer is a Hefeweizen, which is traditionally a wheat-based beer, making it a perfect canvas for...more

Trademarks on the Internet: Are Consumers Really this Clueless?

Are you unaware of the difference between search engine searches and the search results? Do you believe that a search engine can read your mind and return exactly (and only) the results you expect to receive? Is this your...more

Pepsi’s Next Generation: The Last Generation

Back in the 1960s, Pepsi burst onto the scene by announcing to the youth of decade that they were the Pepsi Generation (they didn’t have a choice). Then, in the 1980s, Pepsi became “The Choice of a New Generation.” And...more

Remember the Alamo® but Don’t Forget the License.

With hard pressed economic times, state and local governments have turned to new sources of revenue: intellectual property licensing. The City of New York has been in the game for decades, licensing use of its the I ? NY...more

All-Star Tips To Avoid Infringement Litigation

Shoes are always in the news. From a fashion standpoint, Nike has made headlines this week, with a re-release of the Classic Cortez running shoe (aka, the Forrest Gump shoe) along with the second edition of the LeBronald...more

Pass the Trademarks Please

Now that Thanksgiving is over, Americans across the country are taking some time to relax, reflect, and digest. I know I will be doing all three, after enjoying a wonderful Thanksgiving Day surrounded by family, friends,...more

12/1/2014  /  Brand , Trademarks

Legal Marijuana: New Branding Opportunities, Same Old Infringement

Whether driven by new laws or technology, companies and individuals always push the limits of the law at the beginning. Obvious examples like Napster come to mind, as well as the more dated example of the VCR. Out in...more

Rebranding “Sexy”

On my first day of law school, I received a piece of advice that sticks with me today: if you don’t know, the answer is always “it depends.” In the world of advertising, the most common “easy answer” is “sexy.” If you can’t...more

One Man’s Trash Is Another Transit Authority’s Trademark

A while back, I discussed the New York State Department of Development’s enforcement efforts to prevent others from using the I?NY logo. It looks like the West Coast may have learned something from the East Coast, as San...more

This Ain’t Your Dad’s Hamburger Helper…

Brace yourselves everybody, I have some bad news: Hamburger Helper is no more. But wait! Don’t jump yet, friend. Thanks to a the General Mills marketing department, and fueled by loss of market share to new competition from...more

7/12/2013  /  Brand , Marketing , Trademarks

These Colors Don’t Run, They Identify Sources.

Like most holidays, the Fourth of July is inextricably linked with childhood memories, the smell of amazing food, time with family, and yes, even brands and trademarks. While logos and brand names for marshmallows and hot...more

He really does clean everything!

According to this classic 1958 commercial, Mr. Clean does everything: floors, doors, halls, and walls! (I don’t think I’d take Mr. Clean to my diamond jewelry though as the commercial suggests). It turns out that Mr. Clean...more

3/20/2013  /  Brand , Marketing , Proctor & Gamble

March Madness: Who Are Your Top (Logo) Seeds?

Maria Cohn and Morgen Bromell of the website Complex recently published a list of the 50 Most Iconic Brand Logos of All Time. While lists like these are released somewhat frequently, this one has a major distinguishing...more

3/14/2013  /  Brand , Logos , Marketing

Rock, paper, horns.

Here is a fun exercise. Hold your hand up and make a closed fist. Raise your index finger, and now your pinky. Now look at your hand, what does this symbol mean to you? If you said “Hook ‘em Horns,” the University of Texas...more

2/21/2013  /  Brand , Infringement , Trademarks , Wordmarks
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