Tim Sitzmann

Tim Sitzmann

Winthrop & Weinstine, P.A.

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Rebranding “Sexy”

On my first day of law school, I received a piece of advice that sticks with me today: if you don’t know, the answer is always “it depends.” In the world of advertising, the most common “easy answer” is “sexy.” If you can’t...more

5/8/2014 - Advertising Brand Charitable Donations Marketing Online Videos

Selling Ice to Eskimos

It’s easy to make a sports car look good. Or a vacation on a white sand beach. But what about things that the average person hates to buy? Watch the commercial below and let’s reconvene in 90 seconds...more

1/10/2014 - Advertising Income Taxes Marketing TurboTax

A Black (Friday) Hole of Creativity

Maybe my memory is worsening with each year, but I have to admit that I do not recall “Black Friday” existing as a child. I know that I didn’t have school and I know that a lot of adults had the day off. I’m certain that...more

12/11/2013 - Advertising Amazon Black Friday Marketing

This Ain’t Your Dad’s Hamburger Helper…

Brace yourselves everybody, I have some bad news: Hamburger Helper is no more. But wait! Don’t jump yet, friend. Thanks to a the General Mills marketing department, and fueled by loss of market share to new competition from...more

7/12/2013 - Brand Marketing Trademarks

Oreo: interactive food, interactive brands

Oreo consistently receives media attention and accolades for their use of non-traditional media. They have created numerous memorable advertising moments through their twitter account. The stand out is of course their Super...more

5/17/2013 - Marketing Twitter

He really does clean everything!

According to this classic 1958 commercial, Mr. Clean does everything: floors, doors, halls, and walls! (I don’t think I’d take Mr. Clean to my diamond jewelry though as the commercial suggests). It turns out that Mr. Clean...more

3/20/2013 - Brand Marketing Proctor & Gamble

March Madness: Who Are Your Top (Logo) Seeds?

Maria Cohn and Morgen Bromell of the website Complex recently published a list of the 50 Most Iconic Brand Logos of All Time. While lists like these are released somewhat frequently, this one has a major distinguishing...more

3/14/2013 - Brand Logos Marketing

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