Communications & Media Firm Marketing Professional Practice

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Paperless Manifesto: The Value of a Paperless Practice & Three Steps to Make it a Reality

No conversation about law practice technology can begin without first assuming a paperless practice. Why not? Because a paper-based practice is the antithesis of law practice technology. Advances in law practice technology...more

The Nitty-Gritty on Facebook Over-Sharing

Why People are Careless about Internet Privacy - If you are like me, you have probably wondered why people choose to share so much about themselves and their families on Facebook. Why do people treat the social media...more

Old Lessons, New Technology: Seizing the Benefits and Avoiding the Pitfalls of Social Media and Other Free Internet-Based Tools

This article discusses the fact that technology has changed the way the practice of law looks, but has not changed the fact that, as lawyers, we have a professional obligation to provide our clients with timely, competent,...more

ILN Marketing Roundtable: Social Media Policies

The last two weeks, we've been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks...more

Company Use of Social Media Best Practices: Checklist

Companies recognize that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, blogs...more

Digital Photos Have Metadata Too

Does your company or law firm email photos/JPEGs? Do you upload family photos to social media sites. Digital photo metadata is overlooked by companies -- and most common "scrubbing" software. Find out what metadata lurks...more

Get Connected! ABA Social Media Summer Newsletter

A reflection the Spring Meeting and an update on the many ways you can connect with the ABA's Section of Antitrust and to your colleagues using social media....more

Sending Large PDF Documents By PDF

From the May 2011 edition of the Palm Beach Bar Bulletin, here is the Lawyer's Guide to Sending Large PDF Documents by Email. Send large PDF, JPEG and other files to clients without fear of hitting email file size limits. ...more

The Most-Offensive Advertisement in Law Marketing History

This is arguably the most-offensive print advertisement in the history of marketing the legal profession. It is apparently part of a branding and differentiation campaign by a firm seeking to sell services to law firms and...more

Best iPhone Android & Blackberry Apps for Lawyers

Handout of top ten lists for best smartphone apps on iPhone/iPad, Android, and Blackberry platforms. From a March 2011 seminar hosted by the Palm Beach County Bar Association....more

Osler Franchise Law Review - Feb 2011

This latest issue of Osler Franchise Law Review contains legislative updates (proposed changes to Ontario's Arthur Wishart Act; New Brunswick's franchise legislation; Manitoba's pending legilsation; Bill C-28 (Canada's new...more

Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part II

On Wednesday, December 8h, the ILN offered a webinar with Freesource's Nathan Egan on "LinkedIn for Lawyers." Because of all the great information in the webinar, I'm breaking this up into a couple of posts, with Part I being...more

Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part I

The ILN has offered a webinar series to our members for the past two years, and in 2010, we're offering a three-part series on social networking. In October, we started with, "Social Networking Strategy & Blogging," with...more

ILN Conference Re-Cap: Getting Out of the Box in Counsel Engagement and Service Delivery - the Value Challenge

During the ILN’s 2010 Regional Meeting of the Americas in Houston, Texas last week, we were treated to a presentation by our host firm’s managing partner, Martin Beirne of Beirne Maynard & Parsons, and Jeff Carr, Senior Vice...more

Not All Press is Good Press: Managing in a Crisis

Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that...more

Sample Social Media Policy

Sample Social Media Policy...more

Recap of Social Fresh Portland: Social Media B2B Panel

The second session that I attended while at Social Fresh Portland was the "Social Media B2B Panel," with Greg Cangialosi of Blue Sky Factory, Jason Peck of eWayDirect, Adam Holden-Bache of Mass Transmit, and Schneider Mike of...more

Recap of Social Fresh Portland: Real Facebook and Twitter Results Panel

The first session of Social Fresh, Portland that I attended was "Real Facebook and Twitter Results Panel." Since I know many law firms are hesitant to get involved with Facebook and Twitter, the comments from this panel might...more

Social Fresh - What Did I Learn About Social Media?

Today, I attended one of the Social Fresh conferences, which took place here in Portland, Oregon - for those of you wondering what Social Fresh is, it's a conference about social media, focused around case studies, and it...more

How to Choose a Lawyer

Advice and suggestions on how to select the right lawyer to handle your case...more

Leveraging Social Media for High-Impact Marketing

In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful...more

Considering New Communications Principles in Marketing

Considering New Communications Principles In Marketing Based on transformation and technology, current principles of marketing communications require considerable rethinking in light of the available “conduits” to...more

Leadership Communication in Chaotic Times, Of Counsel

Many of us remember that daunting moment during our law school orientation when some intimidating authority figure intoned, “Look to your left. Look to your right. At the end of your first year, one of you won’t be...more

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