Environmental Antitrust & Trade Regulation Communications & Media

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California Proposition 65 Caramel Coloring Suits

This January, Consumer Reports, an independent product testing organization, released a report entitled “Caramel Color: The health risk that may be in your soda” detailing its investigation of the presence of...more

“Just The Facts, Ma’am:” FTC Actions Target “Biodegradable” Claims

Armed with its revised Green Guides, the Federal Trade Commission (FTC) continues to police what it sees as false and misleading environmental claims. In October, the agency announced six enforcement actions in response to...more

Advertising Law -- Nov 18, 2013

C May Now Be For Celery or Carrots - Thanks to a deal brokered by First Lady Michelle Obama and her Partnership for a Healthier America, Sesame Street characters will soon appear in the produce department. In a...more

FTC Enforcement Initiatives Spotlight Risks In Making Green Marketing Claims

The Federal Trade Commission has launched an enforcement program to encourage compliance with the agency’s recently revised Green Guides. It has brought at least 12 actions alleging deceptive and misleading claims based on...more

Advertising Law -- Aug 08, 2013

Mattress Claims Run Afoul of Green Guides - The Federal Trade Commission, applying the Green Guides to the advertising of three different mattress manufacturers, stated that the companies slept on the requirements for...more

McAfee & Taft tIP Sheet - June 2013: It’s not easy saying you’re green - Avoiding unfair and deceptive environmental marketing...

As a famous amphibious Muppet once noted, it’s not easy being green. This sentiment is shared by the Federal Trade Commission, which has issued Guides for the Use of Environmental Marketing Claims (also known as the “Green...more

Sustainability Claims Warrant Extra Caution

Originally published in the Los Angeles Daily Journal on February 28, 2013. National Public Radio recently ran a series on "sustainable" seafood claims which raised concern regarding the validity of certain...more

Eco-Friendly Product? Be Careful How You Advertise It

Everyone is “going green.” From recycling to reduced packaging, consumers want products they perceive to be environmentally friendly. But what do those “green” claims really mean? ...more

FTC Approves First Settlement Under Revised Green Guides

The Federal Trade Commission March 6, 2013, approved final orders C-4385 and C-4386 settling charges that two paint manufacturers made false and unsubstantiated claims that some of their paints contained zero volatile organic...more

Advertising Law -- Dec 14, 2012

In This Issue: Hotel Web Sites Receive Warning Letters From the FTC; Not So Lucky? Jeans Brand to Pay $10M to Settle Text Message Suit; NAD: Environmental Claims for Cookware Products Are Overstated; Another “Natural”...more

FTC Revises “Green Guides”

If You Make Any Environmental Claims About Or Use Certification Marks on Products or for Services…The FTC has News for You. On October 1, 2012, the Federal Trade Commission issued its revised Guides for the Use of...more

REGULATORY: D.C Regulatory: The FTC’s Revised Green Guides Provide Direction for Renewable Energy Marketing Claims by Harold Shaw...

The Federal Trade Commission (“FTC”) recently adopted revised Guides for the Use of Environmental Marketing Claims (“Green Guides”).[1] The 2012 Green Guides, which modify a 1998 version, are not binding regulations but are...more

Green Marketing Can Turn You Blue……If You Aren’t Careful

A couple of weeks ago, the Federal Trade Commission issued its revised Guides for the Use of Environmental Marketing Claims. Colloquially referred to as the “Green Guides,” they represent the latest in FTC thinking regarding...more

FTC's 2012 Green Guides: What Does It Mean for Your Advertising Strategy?

The Federal Trade Commission released its much anticipated “Green Guides” earlier this month. As discussed here, on Foley Hoag’s Law & the Environment blog, the guides seek to rein in the use of specious environmental...more

It’s Not Easy Being Green: FTC’s Revised Green Guidelines May Adversely Affect the Little Guy

Earlier this month, the Federal Trade Commission released its revised Green Guidelines, providing parameters for advertising and marketing claims of supposedly eco-friendly products. The publication completes a two-year...more

FTC Issues Revisions to Its Guides for Use of Environmental Marketing Claims

On October 1, 2012, the Federal Trade Commission (FTC) provided important new guidance concerning environmental marketing claims, issuing revisions to its Guides for the Use of Environmental Marketing Claims (the "Green...more

FTC Issues Revised "Green Guides"

On October 1, 2012, the Federal Trade Commission issued revised “Guides For The Use Of Environmental Marketing Claims” – the “Green Guides,” 16 CFR Part 260. The Green Guides originally were issued in 1992 and were revised in...more

So What's So Bad About Green Washing?

On October 1, 2012, the Federal Trade Commission (the “FTC”) issued its revised “Green Guides.” The FTC first issued its Green Guides in 1992 to assist marketers avoid making misleading environmental claims. These guidelines...more

FTC Issues Revised “Green Guides”

On October 1, 2012, after many years of study and evaluations of several iterations, the Federal Trade Commission issued revised “Green Guides” targeting environmental marketing claims. The revised Green Guides include...more

"Green Advertising" and FTC 2012 Green Guides Update

After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy claims, better known as the...more

FTC Releases Final Guides For “Green” Marketing And Environmental Claims

After years of deliberation, the Federal Trade Commission this week released its final “Green Guides” for environmental benefit claims. FTC’s final Guides are similar to the “proposed” guides, which FTC released for public...more

FTC’s New Green Guides For Making Environmental Claims

Purpose of the Green Guides - The Federal Trade Commission (FTC) recently adopted revised Guides for the Use of Environmental Marketing Claims (Green Guides). The 2012 Green Guides, which modify a 1998 version, are...more

FTC Publishes Final Version of Revised Green Guides

The Federal Trade Commission, completing a multi-year review of its Guides for the Use of Environmental Marketing Claims (the "Green Guides" or "Guides"), issued the final version of the revised Guides on October 1. The Green...more

Truth in Green Advertising: FTC Releases Final Revised “Green Guides”

The U.S. Federal Trade Commission (FTC) has released final revisions to its Environmental Marketing Guides, commonly known as the “Green Guides.” The Green Guides, the FTC’s guidance document on enforcement of Section 5 of...more

New FTC “Green Guides” Address Environmental Claims in Advertising

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated “Green Guides” to address such claims....more

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