Environmental Antitrust & Trade Regulation Consumer Protection

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California Proposition 65 Caramel Coloring Suits

This January, Consumer Reports, an independent product testing organization, released a report entitled “Caramel Color: The health risk that may be in your soda” detailing its investigation of the presence of...more

FTC Ramps Up Enforcement Actions Under Revised Green Guides To Include Deceptive Biodegradable Plastics Claims

As United States consumers are progressively willing to pay more for environmentally friendly products, businesses catering to this market are making an ever-growing number of representations about the “green” qualities of...more

FTC Enforcement Initiatives Spotlight Risks In Making Green Marketing Claims

The Federal Trade Commission has launched an enforcement program to encourage compliance with the agency’s recently revised Green Guides. It has brought at least 12 actions alleging deceptive and misleading claims based on...more

Earth Matters - April 2013: Update on Federal Trade Commission Guides for Green Marketing

In the August 2010 issue of the Earth Matters newsletter, we provided recommendations for incorporating transparency into “green” marketing efforts based on the “Guides for the Use of Environmental Marketing Claims” (the...more

Eco-Friendly Product? Be Careful How You Advertise It

Everyone is “going green.” From recycling to reduced packaging, consumers want products they perceive to be environmentally friendly. But what do those “green” claims really mean? ...more

FTC Approves First Settlement Under Revised Green Guides

The Federal Trade Commission March 6, 2013, approved final orders C-4385 and C-4386 settling charges that two paint manufacturers made false and unsubstantiated claims that some of their paints contained zero volatile organic...more

Green Marketing Can Turn You Blue……If You Aren’t Careful

A couple of weeks ago, the Federal Trade Commission issued its revised Guides for the Use of Environmental Marketing Claims. Colloquially referred to as the “Green Guides,” they represent the latest in FTC thinking regarding...more

So What's So Bad About Green Washing?

On October 1, 2012, the Federal Trade Commission (the “FTC”) issued its revised “Green Guides.” The FTC first issued its Green Guides in 1992 to assist marketers avoid making misleading environmental claims. These guidelines...more

Passing on the carbon price: misleading and deceptive conduct and the ACCC as the new carbon cop

The Federal Government recently announced the new responsibility of the Australian Consumer and Competition Commission (ACCC) to police carbon pricing claims and prevent businesses from using the carbon price as an excuse to...more

Are Consumer Class Actions Coming to the European Union?

In a potential move towards U.S.-style class actions, the European Commission (“EC” or “the Commission”) recently launched an initiative seeking public comments about potential options for collective redress in the European...more

FTC Proposes to Amend "Green Guides" to Cover Association Environmental Certifications and Seals of Approval

The Federal Trade Commission (“FTC”) recently proposed a number of revisions to its Guides for the Use of Environmental Marketing Claims (“Green Guides”). The deadline to file comments on the proposed changes is December 10,...more

FTC Updates "Green Guides" to Environmentally Friendly Marketing

Everyone is green these days, or so it seems. Claims that products are environmentally friendly, organic or all-natural are ubiquitous in promotional materials. Indeed, nearly every industry touts the environmental aspects of...more

Advertising Law - October 8, 2010

In This Issue: Chris Cole to Lead Webinar Discussion on FTC's Newly Released Green Guides; FTC Unlocks Charges Against Online Data Broker; NY Settles Over Software to Monitor Children on the Web; Lohan Settles With...more

Advertising Law - September 21, 2010

In This Issue: *SPECIAL FOCUS: EPA Decision Highlights Risks to Retailers Under FIFRA *NAD: Seventh Generation Should Modify, Discontinue Claims *FDA Warns Companies About Green Tea Claims *The Buzz on Google?s...more

Consumer Protection Advisory: FTC Alleges Some "Green" Marketing Claims Are Dirty

In the words of the Federal Trade Commission (FTC), there has been a “virtual tsunami of environmental marketing” in the past few years. “Green” marketing, or the marketing of products that are presumed to be environmentally...more

Quarterly Cleantech Update: Green Marketing, "Greenwashing," and False Advertising

With increasing concern over issues such as global warming, skyrocketing gas prices, sustainability, and other human impacts on natural resources, consumers are, more than ever, considering the environmental impacts of...more

Greening of Consumer Products - July 16, 2008

IN THIS ISSUE: *Chemical industry allegedly "waging war" on California toxics reform *California lawmakers calling for more accountability on regulating chemical plants *Alternative Chemical Products market expected to...more

Greening of Consumer Products - July 9, 2008

IN THIS ISSUE: *Proposed regulation in California would have impact on Prop 65 chemical listing process *EPA cautions against electronics recycling *"Kid Safe Chemical Act" proposed to protect against hazardous...more

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