Intellectual Property – May 23, 2012

by Babener & Associates on 3/16/2012

The Direct Selling Industry Scores a Win In March 2012, the direct selling industry has occasion to celebrate what a united industry, companies and distributors, can achieve if everyone pulls oars together in the same...more

by Helen Peach on 10/7/2010

How would you feel if a competitor set up shop in the next town using your brand?...more

by Babener & Associates on 2/1/2010

What's in a name? Ask Marlboro, Nestle or Coca-Cola. Those names are worth billions of dollars. And, so it is also with brand names in the direct selling industry like Amway, Tupperware and Mary Kay. At the beginning of an...more

by Babener & Associates on 1/1/2010

I. FTC REGULATION OF ADVERTISING. Under Section 5 of the Federal Trade Commission Act, the Commission has broad authority to prohibit "unfair or deceptive acts or practices" in interstate commerce. 15 U.S.C. § 45. This is...more

by Babener & Associates on 1/1/2010

FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements The Federal Trade Commission today announced that it has approved final...more

by Babener & Associates on 1/1/2010

A networking distributor cannot help but being blurry-eyed as he or she reads through the dense language of the policies and procedures and contractual agreements of a network marketing company. Such agreements are a close...more

by Babener & Associates on 1/1/2010

Unless you have been living in a cave, you can't have missed experts' predictions that the Internet will be one of the most powerful forces in the 21st Century. Some commentators say that virtually every device and wall...more

by Babener & Associates on 1/1/2010

Of course, this is a fictitious occurrence, but this sort of trickery is enabled by the internet every day. This is accomplished by insertion of "meta-tags" at web sites, invisible descriptive terms that are picked up by...more